The Marketing Book 5th Edition
222 The Marketing Book characteristics but differ perhaps on one or two, or in the degree of intensity of characteristics. In th ...
Quantitative methods in marketing 223 (1992), who make an analogy with data com- pression techniques, in which the primary aim i ...
224 The Marketing Book law. The stochastic process method is com- monly used in building brand-choice models of consumers. In al ...
Quantitative methods in marketing 225 Table 9.10 Applications of statistical decision theory or stochastic methods in marketing ...
226 The Marketing Book lower to generate more sales so as to minimize the maximum loss. A summary of the major stochastic meth- ...
Quantitative methods in marketing 227 proposal for generalizing classical set theory. The Pawlak rough set model is based on the ...
228 The Marketing Book techniques, we present the predictive ability of classical statistical methods – logit analysis and MDA – ...
Quantitative methods in marketing 229 conditional probabilities of allocation at least equal to . More formally: -positiveregi ...
230 The Marketing Book 1994), statistical classification (Denoeux, 1995) and target identification (Buede and Girardi, 1997). Ad ...
Quantitative methods in marketing 231 knowledge, but also of a sometimes arbitrary choice of frame of discernment. To put the po ...
232 The Marketing Book Linear programming Linear programming (LP) is a mathematical technique for solving specific problems in w ...
Quantitative methods in marketing 233 The linear programming model has been used in solving distribution problems, particularly ...
234 The Marketing Book Table 9.12 Some major deterministic operational research techniques applicable in marketing (the methods, ...
Quantitative methods in marketing 235 use of resources, with the exception that it requires separate computational techniques no ...
236 The Marketing Book research and international marketing. For a detailed example of an application of LISREL, see Moutinho an ...
Quantitative methods in marketing 237 Heuristic programming Heuristics is commonly defined as the use of rule of thumb for solvi ...
238 The Marketing Book Table 9.14 Applications of dynamic, heuristic and network programming in marketing (the methods, advantag ...
Quantitative methods in marketing 239 scheduling and controlling in all functions of management. For a number of reasons, this t ...
(a) 0.25 0.20 0.15 0.10 0.05 0.00 r=1.0 (b) 0.63 0.56 r=2.5 0.62 0.61 0.60 0.59 0.58 0.57 0.80 (c) 0.00 r=3.1 0.70 0.60 0.50 0.4 ...
Quantitative methods in marketing 241 models fail to give satisfactory results. In the last few years, causal models – in partic ...
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