How to Succeed in Commercial Photography : Insights From a Leading Consultant

Deadlines will be set and sometimes missed. But if you stay the course, continue to persevere, and do not become defeated by lif ...

CHAPTER 27 Sherman Sells Veteran photographer Stephen Sherman is on a roll. After working incredibly hard for months to build a ...

client base and I knew that putting marketing efforts in place would not be enough. I was convinced that I needed to get out and ...

nationally and I have chosen New York City as a geographic area to saturate. I plan on visiting three to four times a year and I ...

MULTILEVEL MARKETING PLAN Steve’s thoughts are correct. Photographers need to have a multilevel plan that incorporates many dire ...

prospects asking after a drop to keep portfolios for project consideration, and increases in Web site traffic are all indica- ti ...

CHAPTER 28 A Success Story In today’s market, stories regarding the negative aspects of our industry abound. It’s not surprising ...

CHAPTER28 / A SUCCESSSTORY I looked at Tom’s existing images. They were exciting and highly competitive. I was surprised when he ...

PART 5 / PERSISTENCE When we were ready to do a final edit and paginate the books, Tom was an incredibly active partner. He knew ...

market: the ones that say “editorial is dead” and “ nobody buys good creative,” the naysayers that are quick to say “buyers neve ...

CHAPTER 29 Zave Smith’s Consistent Message The strategy for successful self-promotion is one that few photographers follow. The ...

eight-month portfolio build Zave had a book that visually articulated his message. “My photos are about the spirit of everyday l ...

PART5 / PERSISTANCE rarely Google a photographer, opting instead to use established Web portals that contain hundreds and thousa ...

hear from. I have written about teamwork and the creative process as I see it. Prospects e-mail me back their opinions about and ...

time on assignments, 30 percent shooting stock/ personal work, and 30 percent of my time marketing and handling back-end office ...

PART VI FAITH THE GROUND WE WALK ON, THE PLANTS AND CREATURES, THE CLOUDS ABOVE CONSTANTLY DISSOLVING INTO NEW FORMATIONS—EACH G ...

Chapter 30.qxd 7/7/07 1:14 PM Page 182 ...

CHAPTER 30 How to Survive during Difficult Times As I travel around the country presenting lectures, I hear comments and am aske ...

still publishing, and many art buyers report that their buying habits haven’t changed, although some projects have been put on h ...

our timing but I am not looking at next week or next month. I am here for the long haul. We had plans to move to a bigger facili ...