Hypnotic Writing

And it’s guaranteed to work. I’m so sure you will profit from my Turbocharge Your Writingprogram that I will guaran- tee it—unco ...

33 How People Think A s I mentioned earlier, the average web site (or sales letter) is terrible. They are written by people talk ...

When people read your story, it takes place in their head. This is a powerful place for you to be. You are in a person’s operati ...

34 How to Create Hypnotic Stories T his is easier than you might think. What you want to do is re- member a true story that happ ...

I met Ramon because a friend had given him a copy of Be- yond Positive Thinking. Ramon buys every self-improvement tape album so ...

I learned about the power of stories from Jack London, Mark Twain, Robert Collier, Shirley Jackson, and from the greatest hyp- n ...

rebuild the one Robert-Houdin made and Barnum owned. Most said it would cost about a quarter of a million dollars and take well ...

“I understand how you feel,” I began. “About twenty years ago, the landlord I had at the time knew I was into mu- sic. He heard ...

35 HOW TO CONTROL THE “COMMAND CENTER” IN YOUR PROSPECT’S MIND H ere’s a million-dollar secret I’ve never shared with anyone. Wh ...

You are, aren’t you? It doesn’t reflect anything about your intelli- gence. It’s how most of us read. I read more than most peop ...

in my best-selling Hypnotic Writingseries of books, I figured I owed the man my ace in the hole. Here it is and here’s how it wo ...

next. It’s a dialogue in my mind. But the truth is, that same dia- logue will end up in my prospect’s mind if I do this right. Y ...

36 The One Hypnotic Command That Always Works I learned about the one hypnotic command that always works from hypnotists. A good ...

crease sales, get more dates, or in some way get more of what you want from people. Right? But note that I didn’t have to tell y ...

Let me explain: If you are selling laundry soap, you might list numerous benefits and features, everything from “smells good” to ...

But even that isn’t good enough. After you question them, test them. Write ads, letters, and e-mail campaigns where your prospec ...

37 What I Learned from The Sea Wolf O ne of the writers who deeply affected me growing up was Jack London. He’s probably most fa ...

owned boats, wrote of his travels, and lived life to its fullest. One of my favorite quotes is this: No wonder he was dead by th ...

In other words, many of London’s chapters end right when new conflict bubbles up. You have no recourse but to keep reading in or ...

38 Your Turning Point Message L ast night Nerissa and I watched the movie,The Rookie.We loved it. It’s the inspiring true story ...