Hypnotic Writing

Last night, while watching The Rookie, we heard the TPM two- thirds of the way through the story. The main character has a chanc ...

make it unforgettable.” That, to me, is the turning point message in this very chapter. I’m telling you about the need for a TPM ...

39 What Everyone Will Always Read I had a fight this morning with my neighbor. We don’t fight often, but sometimes it happens. W ...

I knew your hardwired human interest in battle would make you at least curious about my opening line. From there, I wove a story ...

40 Your Connotation Is Showing W hen I was in junior high school, I recall my English profes- sor telling me about the denotatio ...

Hypnotic Selling Stories are created around their connotations. In other words, their indirect communications do the selling mor ...

online and noted all the other similar ads running for places like hers. It was clear she had to word her ad differently. I sugg ...

rarely argue with their own conclusions, making an effective story a virtual Trojan horse for the persuader’s ideas. “I remember ...

41 WHAT ARE MY SECRETS FOR WRITING HYPNOTIC SELLING STORIES? W hat did you notice about the title of this chapter? I asked you a ...

In other words, if the title of this chapter was something like: Do You Know My Secrets for Writing Hypnotic Selling Stories?, y ...

42 Hypnotic Blogging M ost people write boring blogs. I almost didn’t start my own at http://www.mrfireblog.com because I was di ...

he and I hung out together on the set of Las Vegas. (See http://www.mrfire.com/photogallery.html.)) So having Lindsay Lohan in m ...

And it’s that very bribe that caused my book to rocket to #1 at Amazon and stay there for four days. It’s still a top bestseller ...

As you can see, the story is embedded with hypnotic com- mands, some obvious, some not so obvious. How many of them did you spot ...

Here’s an example of a hypnotic story in an e-mail: I didn’t know who “Mr. H” was. Not until he got in his jet two years ago and ...

Here’s another example of an e-mail using the hypnotic story approach. Look in the mirror. Can you tell what your cholesterol le ...

I didn’t want to wait. I offered to pay for his new batch. “But it’s $12,500,” he said. “I’ll pay it,” I said. I became an inves ...

Stories are powerful for another reason, too. The following chapter might be considered Advanced Hypnotic Writing, but I want to ...

43 Reminders as Triggers H ave you ever truly analyzed a conversation? What typically happens is someone talks to you about an e ...

and now suddenly you’re thinking about food. Or my mention of the attractive young woman might remind you of sex, and sud- denly ...