Writing Music for Television and Radio Commercials (and more): A Manual for Composers and Students

148 !!Chapter 7 cess with the song ‘‘Days Go By,’’ which was heard on a campaign for the Mitsubishi Eclipse automobile. The agen ...

Jingle Writing !! 149 Jingles Many successful songwriters do not write well-crafted jingles. Writing miniature songs is a specia ...

150 !!Chapter 7 in a lyric. Many copywriters literally just write a ‘‘list’’ with a minimum of lyrical cohesiveness. They try to ...

Jingle Writing !! 151 Write what the creatives ask for. Write whatyouwant to write (assuming you have a dissimilar con- ception ...

152 !!Chapter 7 throughout the jingle; this is called a ‘‘hook.’’ If the audience cannot remember the hook, the jingle will prob ...

Jingle Writing !! 153 analyze the structure and arrangements of songs closest to the style of music the creatives want. Jingle w ...

154 !!Chapter 7 females, two males, or one of each. Reminder: Make certain that the keys are correct for each version. Male or f ...

Jingle Writing !! 155 ing advertisers does not allow voices on underscorings. In their opinion, the cost of residuals makes it p ...

156 !!Chapter 7 the same commercial.The most frequent assignment is to write a 30-sec- ond jingle that can be shortened to 15 se ...

Jingle Writing !! 157 make the rhythm or melody feel unnatural.This normally occurs if the composer wants to start a new musical ...

158 !!Chapter 7 lic, the Federal Trade Commission has devised specific rules known as ‘‘truth in advertising.’’ It is illegal to ...

Jingle Writing !! 159 Hire professional, flexible, and cooperative singers.Because clarity and expression are important, it is c ...

160 !!Chapter 7 can be one reason for intonation problems, misplacement of a vowel, an overmodification of a vowel sound, a lack ...

Jingle Writing !! 161 If the tessitura (the predominant pitch range) of a piece is too high or low, ask the singer(s) if he or s ...

162 !!Chapter 7 Marshall: No. We go along the lines that they are not going to pic- ture the stuff very well. We’d rather explor ...

Jingle Writing !! 163 produce.... I think the most important thing is to be well rounded in things you are going to need to make ...

164 !!Chapter 7 have to have a good sound and soul in your voice. [She said that reading helps a singer to record faster. Since ...

8 Composing Music for Radio Commercials Radio Commercials versus Television Commercials Radio commercials generally have copy an ...

166 !!Chapter 8 stand the intention of a writer by only reading the script; hearing the dia- logue clarifies the true meaning of ...

Composing Music for Radio Commercials!! 167 television commercials because of one less element—pictures. Write music that will c ...