Writing Music for Television and Radio Commercials (and more): A Manual for Composers and Students

168 !!Chapter 8 know CAN hurt you. Be a know-it-all. Read the medicine label. Hey, it’s your body. So, you’d better make it your ...

Composing Music for Radio Commercials!! 169 Radio Jingles Radio jingles are usually 1 minute in length and generally mirror the ...

170 !!Chapter 8 When people want to know about the medicine they’re taking, they come to me for the answers. Who am I? I tell yo ...

9 Corporate Videos and Infomercials Long-Form Commercials More often than not, the music in corporate videos sounds like library ...

172 !!Chapter 9 Some salespeople travel with laptop computers and a CD-ROM of a corporate video and use it as a sales tool for p ...

Corporate Videos and Infomercials!! 173 overall effect of the video. Composers must write music that will appeal to a client’s t ...

174 !!Chapter 9 MZ: What is a corporate video? Dennis: There are many kinds of corporate videos... generally speaking, a corpora ...

Corporate Videos and Infomercials!! 175 essentially to inform the public that the Boys Club wants to reach out... so that’s the ...

176 !!Chapter 9 infomercials and are compensated by receiving a percentage of sales. A successful infomercial can generate subst ...

Corporate Videos and Infomercials!! 177 we hope to get direct response. The function of music is identi- cal, in that it has to ...

178 !!Chapter 9 Infomercials generally include a congenial host(s) who makes the audi- ence feel comfortable. Most viewers are n ...

Corporate Videos and Infomercials!! 179 Testimonials Testimonials by satisfied customers are significant segments. Some direc- t ...

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10 Theatrical Trailer Music Motion Picture Trailer Music Los Angeles–based composer Kevin Christopher Teasley provided por- tion ...

182 !!Chapter 10 ative input to develop trailer/television spots. Studio executives are often vague and will request, for exampl ...

Theatrical Trailer Music!! 183 mos (trailers) as part of their sales presentation. The syndicated stations might use the trailer ...

184 !!Chapter 10 of the trailers. (Companies pay larger synchronization fees for music used in multiple genres.) It depends on h ...

Theatrical Trailer Music!! 185 libraries, it is prudent to mix most cues in various technical formats. It will save time and exp ...

186 !!Chapter 10 low licensing fees. Although rare, the trailer for the CGI animated film Monster Housewas custom scored with a ...

Theatrical Trailer Music!! 187 and sound effects. If, for instance, the studio engineers decide to load the music into a Pro Too ...