Writing Music for Television and Radio Commercials (and more): A Manual for Composers and Students

48 !!Chapter 3 presets are small room, large room, auditorium, cathedral, drum rooms, live-sounding rooms, and dead rooms (minim ...

Musical Skills!! 49 Session fees and residual payments are higher when performances are doubled. The expense of doubling should ...

50 !!Chapter 3 Time compressionchanges the tempo of a track without changing the key. Pitch correctorscan correct poor intonatio ...

Musical Skills!! 51 The differences between recording consoles and mixing consoles have narrowed. Channels can be assigned to ta ...

52 !!Chapter 3 the best balance between channels, levels have to be adjusted (along with the signal processing)—faders are used ...

Musical Skills!! 53 Singers or instrumentalists request customized balances in their head- phones (e.g., more vocal, a louder ba ...

54 !!Chapter 3 of the distortion. Themaster fader meterdisplays the overall output signal from the console. In addition to the m ...

Musical Skills!! 55 board. Composers can make spotting notes in the sequencers while the program runs in sync with the video. Be ...

56 !!Chapter 3 endemic to the sound of the recording (e.g., delays, reverb, filtering, and so on). Submit an example of an olde ...

4 Analyzing Commercials From a Musical Viewpoint The first step in the process of developing a musical approach to a com- mercia ...

58 !!Chapter 4 poser has to determine the timings frame by frame. The best approach is to use a stopwatch. Read each frame or ea ...

Analyzing Commercials!! 59 direction has been chosen, ask if they want the same instrumentation and musical mood heard in the ex ...

60 !!Chapter 4 What tempo is most appropriate?The tempo is directly related to the creation of a musical mood. If the music is t ...

Analyzing Commercials!! 61 pare them to the actual timings of the final film. Refer to the storyboard below. Example 4-1 Os-Cal. ...

62 !!Chapter 4 Frame$3 ‘‘I could get if I wasn’t taking a calcium supplement.’’ Story- board timing: 6 seconds; actual film timi ...

Analyzing Commercials!! 63 The assignment is wide open, and I am open to your ideas. Break ground! Break the rules! People who ...

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5 Underscoring Compositional Techniques Commercials are intended to sell products or create images for companies and/or products ...

66 !!Chapter 5 Historical Compositional Forms Music comprises melody, harmony, rhythm, variation, arrangement, and orchestration ...

Underscoring!! 67 Institute. ‘‘It offers a window onto the highest levels of human cog- nition,’’ Zatorre said. In a study by re ...