eMarketing: The Essential Guide to Online Marketing
Saylor URL: http://www.saylor.org/books Saylor.org This text was adapted by The Saylor Foundation under a Creative Commons Attri ...
Saylor URL: http://www.saylor.org/books Saylor.org Chapter 1 Introduction to eMarketing 1.1 Introduction There is no doubt about ...
Saylor URL: http://www.saylor.org/books Saylor.org 1.2 A Brief Timeline in Internet Development LEARNING OBJECTIVE Develop an u ...
Saylor URL: http://www.saylor.org/books Saylor.org Web father Tim Berners-Lee releases the World Wide Web (WWW) with scientis ...
Saylor URL: http://www.saylor.org/books Saylor.org Google buys YouTube for $1.6 billion; Facebook membership opens to anyone; ...
Saylor URL: http://www.saylor.org/books Saylor.org 1.3 It’s All about Being Connected! LEARNING OBJECTIVE Understand how a doma ...
Saylor URL: http://www.saylor.org/books Saylor.org subdomain.domain.tld/directory Domain. The registered domain name of the Web ...
Saylor URL: http://www.saylor.org/books Saylor.org 1.4 How Do People Access the Internet? LEARNING OBJECTIVE Understand the var ...
Saylor URL: http://www.saylor.org/books Saylor.org So what does this all have to do with marketing? Marketing is about conversat ...
Saylor URL: http://www.saylor.org/books Saylor.org 1.5 References Dave Crocker, “Email History,” http://www.livingInternet.com/e ...
Saylor URL: http://www.saylor.org/books Saylor.org Chapter 2 E-mail Marketing 2.1 Introduction At its core, e-mail marketing is ...
Saylor URL: http://www.saylor.org/books Saylor.org 2.2 History LEARNING OBJECTIVE Understand how e-mail developed into an impor ...
Saylor URL: http://www.saylor.org/books Saylor.org [2] Darren Waters, “Spam Overwhelms E-mail Messages,” BBC News, April 8, 2009 ...
Saylor URL: http://www.saylor.org/books Saylor.org Promotional e-mails. These are more direct and are geared at enticing the us ...
Saylor URL: http://www.saylor.org/books Saylor.org 2.4 Nine Steps to Executing an E-mail Campaign LEARNING OBJECTIVES Understan ...
Saylor URL: http://www.saylor.org/books Saylor.org Figure 2.1 Steps to Executing an E-mail Campaign Precampaign Step 1: Strategi ...
Saylor URL: http://www.saylor.org/books Saylor.org Users request further information Newsletters tend to focus on longer-term ...
Saylor URL: http://www.saylor.org/books Saylor.org Source of permission Gender Country Telephone number Date of birth Fields s ...
Saylor URL: http://www.saylor.org/books Saylor.org Every interaction can be used to ask permission to send e-mails. Offer somet ...
Saylor URL: http://www.saylor.org/books Saylor.org company e-mail address (e.g.,
[email protected]
) for the “reply” field c ...
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