eMarketing: The Essential Guide to Online Marketing
Saylor URL: http://www.saylor.org/books Saylor.org Legend has it that Jeff Bezos (the CEO and founder of Amazon.com) was at a co ...
Saylor URL: http://www.saylor.org/books Saylor.org 4.2 How It Works LEARNING OBJECTIVE Understand the fundamental concepts of a ...
Saylor URL: http://www.saylor.org/books Saylor.org Action and Reward Affiliate marketing can be used to promote any type of Web ...
Saylor URL: http://www.saylor.org/books Saylor.org How do you think companies can ensure that the leads they get are qualified? ...
Saylor URL: http://www.saylor.org/books Saylor.org largely abandoned due to click fraud. Click fraud occurs when a link is click ...
Saylor URL: http://www.saylor.org/books Saylor.org 4.3 Tracking: The Lifeline of Affiliate Marketing LEARNING OBJECTIVE Learn w ...
Saylor URL: http://www.saylor.org/books Saylor.org The ID of the program since a merchant might have more than one program on a ...
Saylor URL: http://www.saylor.org/books Saylor.org Clicks Conversions All this information helps to build up data in order to ...
Saylor URL: http://www.saylor.org/books Saylor.org you visit it. The domain owner gets to determine the length of time a cookie ...
Saylor URL: http://www.saylor.org/books Saylor.org Do you think there is an advantage to a 999-day cookie? Think of a situation ...
Saylor URL: http://www.saylor.org/books Saylor.org 4.4 When Things Go Wrong LEARNING OBJECTIVES Understand why things may go wr ...
Saylor URL: http://www.saylor.org/books Saylor.org Cookies Getting a Bad Reputation Consumers sometimes get anxious when they he ...
Saylor URL: http://www.saylor.org/books Saylor.org A user sees an ad online for ABC Glassware on Site A, an affiliate site, and ...
Saylor URL: http://www.saylor.org/books Saylor.org 4.5 How Do Affiliates Promote Merchants? LEARNING OBJECTIVE Learn how affili ...
Saylor URL: http://www.saylor.org/books Saylor.org Figure 4.4 GreasyPalm.co.uk is a cash-back site that is an affiliate. Affilia ...
Saylor URL: http://www.saylor.org/books Saylor.org Some affiliates run large opt-in e-mail lists, and they market particular mer ...
Saylor URL: http://www.saylor.org/books Saylor.org GoodSearch.com offers a toolbar. Proceeds from affiliate links are shared wit ...
Saylor URL: http://www.saylor.org/books Saylor.org 4.6 Affiliate Networks LEARNING OBJECTIVE Learn what affiliate networks are ...
Saylor URL: http://www.saylor.org/books Saylor.org Affiliate networks usually charge the affiliates nothing to join. They can ch ...
Saylor URL: http://www.saylor.org/books Saylor.org 4.7 Tools of the Trade LEARNING OBJECTIVE Learn what tools are important to ...
«
1
2
3
4
5
6
7
8
9
10
»
Free download pdf