eMarketing: The Essential Guide to Online Marketing

Saylor URL: http://www.saylor.org/books Saylor.org Keyword volume tools include the following: http://www.freekeywords.wordtrac ...

Saylor URL: http://www.saylor.org/books Saylor.org Google AdWords has an Ad Preview Tool, which allows you to see where your adv ...

Saylor URL: http://www.saylor.org/books Saylor.org 7.6 Pros and Cons LEARNING OBJECTIVE Fully understand the benefits of PPC (p ...

Saylor URL: http://www.saylor.org/books Saylor.org What can you do? Keep focused on your campaign goals and ROI (return on inves ...

Saylor URL: http://www.saylor.org/books Saylor.org Both PPC (pay-per-click) advertising and SEO (search engine optimization) ar ...

Saylor URL: http://www.saylor.org/books Saylor.org 7.7 Case Study: Southern Sun Southern Sun (http://www.southernsun.com) launch ...

Saylor URL: http://www.saylor.org/books Saylor.org Quirk did an extensive keyword research exercise to identify high-traffic-gen ...

Saylor URL: http://www.saylor.org/books Saylor.org on competitive key phrases like “Cape Town hotels.” It also showed that its b ...

Saylor URL: http://www.saylor.org/books Saylor.org 7.8 References Andrew Ellam, “Overture and Google: Internet Pay per Click (PP ...

Saylor URL: http://www.saylor.org/books Saylor.org Chapter 8 Social Media 8.1 Introduction Blogs, wikis, social bookmarks, and t ...

Saylor URL: http://www.saylor.org/books Saylor.org Figure 8.1 The Differences between Traditional and Social Media The Internet, ...

Saylor URL: http://www.saylor.org/books Saylor.org History Blogs are probably the best-known example of social media. One of the ...

Saylor URL: http://www.saylor.org/books Saylor.org something they call “real-time search”—indicating the importance of social me ...

Saylor URL: http://www.saylor.org/books Saylor.org 8.2 How It Works LEARNING OBJECTIVE Understand the fundamental concepts behi ...

Saylor URL: http://www.saylor.org/books Saylor.org One such site, Delicious (http://delicious.com), was created in 2003 by Joshu ...

Saylor URL: http://www.saylor.org/books Saylor.org StumbleUpon (http://www.stumbleupon.com) lets you explore the Web through you ...

Saylor URL: http://www.saylor.org/books Saylor.org Bookmarking and Aggregating as Marketing Tools Seeing how users categorize yo ...

Saylor URL: http://www.saylor.org/books Saylor.org Other sites allow users to share content with others who will then vote on i ...

Saylor URL: http://www.saylor.org/books Saylor.org 8.3 Content Sharing: Create and Share LEARNING OBJECTIVE Learn how creating ...

Saylor URL: http://www.saylor.org/books Saylor.org social media and that there are over 130 million online viewers of videos ove ...