Relationship Marketing Strategy and implementation
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr Tasks/Milestone Develop strategy &implementation pla ...
why the association was important to Trico and how it was crucial to their achievement of the mission statement. It went on to d ...
188 Relationship Marketing Trico’s commitment Our operating practices are also receiving attention and we realise we have a role ...
Benchmarking, was also employed. This involved staff from Trico facilitat- ing round-table management discussions at suppliers t ...
Development subject A B C D E F G H I J Total HousekeepingPerformance measurement,visual managementVE/VA streamlining production ...
as an operating framework to implement the various enablers identified in the development matrix. This system was suggested by P ...
192 Relationship Marketing Management seminar 5S & visual management 24-Aug-95 at TRICO Workshop detailed training 5-Oct-95 ...
right across the company. To date 33 5S groups have been started, involv- ing around a third of the 500 plus work force. The fir ...
overnight.’ Although not eager to give exact details, a simple tour round the factory reveals many empty stock shelves where sto ...
Questions 1 Discuss the strengths and weaknesses of Trico’s approach to building supplier relationships. 2 What should Trico do ...
Case 3.2 Cafédirect™: The building of a unique coffee brand This case was prepared by Keith Thompson of Silsoe College, Cranfiel ...
reach a very small market, the reality was that such ‘campaign’* quality coffee appealed only to the relatively few stalwart sup ...
drops.* With the security offered by a Cafédirect contract, farmers could make plans for the future, obtain loans, improve their ...
buyers. They planned to do this by creating a vertically integrated network, linking small farmers, the coffee processor, superm ...
questions from the Target Group Index omnibus research questionnaire.* The study served to identify three groups of consumer: Se ...
The market research also showed that consumers suffered some uncer- tainties about choosing and making ground coffee. This led t ...
At the product launch, the main thrust of the promotional drive was an advertising campaign with the strapline ‘Fair trade, exce ...
sumers would not recognize a coffee tree or green coffee beans, so these were avoided, as was the depiction of a mug, which impl ...
Supporting this fair trade message is the logo of the Fair Trade Foundation, which appears down the front and across the top of ...
The next question was, which supermarket chain would be the most accessible? On the face of it, the Co-op supermarket seemed lik ...
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