Relationship Marketing Strategy and implementation
Other organizations have been able to grow to a strong market position relying heavily on the process of referral from existing ...
advertising which the company undertakes: ‘It does not take many of these “service encounters” to encourage the development of a ...
Armstrong^6 have argued that the most effective information sources for consumers are personal ones; commercial sources normally ...
do not refer work back to the general practitioner or solicitor. Conflict of interest, where a professional cannot work for two ...
would be a referral from a regional bus line who does not travel on a particular route, to another regional carrier who does. Co ...
Where members of a referral system are mutually dependent on each other for referrals, there is usually strong potential for rec ...
receive commission on business they refer to others and car dealers are permitted to take commissions from loans they send to ba ...
have a number of different divisions or products aimed at similar customer segments where referrals can be generated between the ...
involve their staff members on an on-going basis with their former firm. Although this approach is typically used by the profess ...
ing current and potential referred work from each major referral group. ● Use Pareto analysis to identify the 20 per cent of ref ...
include the situation faced by the Hong Kong & Shanghai Bank fol- lowing the Nick Leeson affair in Singapore and the ‘scam’ ...
The principal distinction between the groups in the influence market domain and the concept of stakeholders or publics is in the ...
market domain. Most of these can be conveniently grouped as cate- gories or under subheadings, as shown in this figure. This lis ...
in Figure 4.3 are of special interest because they are common to so many organizations. These include: 1 financial and investor ...
became very interested in this particular company. There was favourable commentary in stockbrokers’ circulars and in the finan- ...
in terms of customer loyalty and retention, are privately owned, and are mutuals or are public companies where there is high inv ...
Competitor influence markets Large organizations, especially those which have high visibility or are dominant within their indus ...
is to seek to ensure that the standards adopted by a regulatory body, for example a standards setting authority within the Europ ...
gramme, led to a massive fall in the fortunes of the Ratner Group. Both these examples illustrate a failure to manage strategic ...
market can usually be done fairly quickly by holding a series of brief meetings with senior executives. The key steps are: ● Ide ...
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