Relationship Marketing Strategy and implementation
I am obviously saddened to be leaving a business of which I am so proud. However, the continuing negative press I have attracted ...
23 Guardian, 11 January 1992. 24 The Times, 11 February 1992. 25 Sunday Times, 10 May 1992. 26 Sunday Times, 2 August 1992. 27 G ...
Case 4.2 Fisons: The fall from grace This case was prepared from published sources by Helen Peck, Cranfield School of Management ...
and Agrochemicals Divisions accounted for 60 per cent of the company’s turnover; the remainder being generated by its Pharmaceut ...
oratories were being kitted out. By 1982, Fisons was the largest non- American supplier of scientific equipment anywhere in the ...
ing his appointment as chief executive, the popular magazine Management Todayhad made the following observations about the compa ...
details of its research and development activities, refusing to disclose any information on the products in the R&D pipeline ...
mass, some mid-sized pharmaceutical firms had entered into the cross- company joint marketing agreements; others had gone for al ...
company, he responded by declaring a freeze in relations with the BZW team.^11 Meanwhile assurances were given that the final go ...
Sites of Special Scientific Interest (SSSIs) by the Government conservation body, the Nature Conservancy Council (NCC).^32 Fison ...
The Prince disputed Fisons’ claims that there were no viable alternatives to the use of peat in forestry and horticulture, citin ...
Parliament. Fisons remained firm. As far as the company was concerned, abandoning peat cutting was simply not an option. In the ...
steadily. At the same time, misgivings over the safety of some forms of inhaled post-attack steroids were boosting sales of anti ...
of reducing the Group’s 1991 pretax profit to a level materially below that achieved last year ... It must be emphasised that th ...
The City took a deep breath, crossed its fingers and consoled itself that Fisons’ management had at last come clean on the exten ...
The post-Kerridge era The man who stepped into Kerridge’s shoes was Patrick Egan, a non-exec- utive director of the company sinc ...
executive had been appointed, Egan would take over as non-executive chairman, concentrating his energies on the company’s strate ...
believe that it is of a comparatively temporary nature and that by the second half of this year we will be back on our growth pa ...
rejected by Scroggs, who felt that they showed ‘a fundamental misunder- standing of the nature of our pharmaceutical business’.^ ...
reaction of one industry analyst, adding, ‘It’s hard to know what to make of it’.^40 In a press interview, Egan explained that ‘ ...
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