Core Concepts of Marketing
THECHANNELMANAGEMENTPROCESS 271 EvaluateandSelectfromChannelAlternatives Detenniningthespecificchanneltasksisa prerequisiteforth ...
272 CHAPTER 10 CHANNELCONCEPTS:DISTRIBUTINGTHEPRODUCT Havingidentifiedseveralpossiblealternativechannel structures, thechannelma ...
THEHUMANASPECTOFDISTRIBUTION 273 has sucha pervasiveimpactonthebusiness,greatcareshouldbetakenbeforechang- ingthestatusquo. Term ...
274 CHAPTER 10 CHANNELCONCEPTS:DISTRIBUTINGTHEPRODUCT Conflict Anytimeindividualsororganizationsmustworktogetherandrelyoneachoth ...
THE WALL STREETJOURNAL. INPRACTICE Marketingchannelsconnectpro- ducersandconsumersbymoving finishedgoodsthatareavailable forcons ...
276 CHAPTER 10 CHANNEL CON CEPTS:DISTRIBUTINGTHEPRODUCT Summary Thecomplexmechanismofconnectingtheproducerwiththeconsumeris refe ...
CASEAPPLICATION 277 Vertical marketingsystem Come~aboutwhena memberofthedistributionchannelassumesa leadershiproleandattemptstoc ...
278 CHAPTER 10 CHANNELCONCEPTS:DISTRIBUTINGTHEPRODUCT nowregardedastheiropportunitytoultimatelyweavethemselvesintotheveryfabrico ...
PHOTOCREDITS Chapter 1 Page2:©ElvisPresleyEnterprises,Inc. Reproducedwithpermission. Page5: ©L.L.Bean, Inc. L.L.Bean®isa registe ...
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INDEX A Acquisitionofnewproduct, 172 Advertising, 193 appeals,typesof, 200 banneradvertisements,202-204 businessperspective, 222 ...
282 INDEX Competitivesituation, 29 Concentrationstrategy,35, 49 Consumer,8.SeealsoBuyer advertising,perspectiveon, 222 behavior( ...
internationalmarkets, 139-146 legal/ethicalfactors,106-110, J42-144 socialtrends,115-120,139-141 surprises, 104 technology, 113- ...
284 INDEX Lineextensionsproductlinesstrate- gies,166-167 Line-fillingproductlinestrategies, 167 Line-pruningproductlinestrategie ...
consumer'sviewpoint, 170 defining"newness,"169-171 FederalTradeCommissionregula- tion, 171 generationofnewproductideas, 173-175 ...
286 INDEX Productlinedecisions,166-168 Product-linesimplification, 168 Productmixstrategies,165-166 Productplanningandstrategyfo ...
ToyotaMotors, 9,128, 151 - 152 Tradeallowances,239-240 Tradedeals,209, 223 Tradediscounts,239, 248 Tradeintermediaries, 133 Trad ...
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