Core Concepts of Marketing
E.S.Robbins REFERENCES 251 LOWEST PRICES ~~~~ ~ E>tecutiveChairs Rontlll-Ret...rn from4/-9 YourOneSou rceforWorkp!lu:eSilluti ...
CHAPTER 10 CHANNEL CONCEPTS: DISTRIBUTING THEPRODUCT LEARNINGOBJECTIVES Afterreadingthischapter,you should: Gaininsightintother ...
THEDUALFUNCTIONSOFCHANNELS 253 Sources:MurrayRaphel,"UpAgainsllhe WaJ-Mart,"Direct Marketing,April 1999 ,pp.82-84;Adrienne Sande ...
254 CHAPTER 10 CHANNELCONCEPTS:DISTRIBUTINGTHEPRODUCT customers.Inshort,organizations attempttogettheirproductstotheircustomersi ...
FLOWSINMARKETINGCHANNELS 255 FlowsinMarketingChannels Onetraditionalframeworkthatha~beenusedtoexpressthechannelmechanismisthecon ...
256 CHAPTER 10 CHANNELCONCEPTS:DISTRIBUTINGTHEPRODUCT persuasiveconununicationintheformofadvertising,personalselling,salespromot ...
CHANNELIiIJSTITUTIONS:CP.PABILITIESANDLIMITATIONS 257 Manufacturer I I I , I I , I I Electrical Hardware Autoparts Aircraft Elec ...
258 CHAPTER 10 CHANNELCONCEPTS:DISTRIBUTINGTHEPRODUCT generatebillionsinsales.Despitethesedifference:;,allareinbusinesstosatisfy ...
CHANNELINSTITUTIONS:CAPABILITIESANDLIMITATIONS 259 salespeople,suchasanAvontepresentative,bymailorderthrougha companysuchas:"'.L ...
260 CHAPTER 10 CHANNELCONCEPTS:DISTRIBUTINGTHEPRODUCT threathasbeentherapidgrowthoffranchising.Franchisingis nota newdevelopment ...
CHANNELINSTITUTIONS:CAPABILITIESANDLIMITATIONS 261 throughtheanchordepartmentstore.Thatsametrendpavedtheway fortheflurryoffreest ...
262 CHAPTER 10 CHANNELCONCEPTS:DISTRIBUTINGTHEPRODUCT anelectronicstorefront.Thelasttwooptionsrepresentalternativeformsofretaili ...
CHANNEL INSTITUTIONS:CAPABILITIESANDLIMITATIONS 263 Severalmajorcorporationshavealsoacquiredordevelopedmail-orderdivisionsviacat ...
264 CHAPTER 10 CHANNELCONCEPTS:DISTRIBUTINGTHEPRODUCT Inaddition,thewholesalermustperformailtheactivitiesnecessaryfor theoperati ...
CHANNELINSTITUTIONS:CAPABILITIESANDLIMITATIONS 265 Sellingchannelmembersonphysicaldistributionprograms. Monitoringtheresultsoft ...
266 CHAPTER 10 CHANNELCONCEPTS:DISTRIBUTINGTHEPRODUCT TABLE10.1 TvpesofModernWholesalers Typa Full-servicemerchandise wholesaler ...
ORGANIZINGTHECHANNEL 267 MARKETING CAPSULE 1 - " 1.Producers/manufacturersmakeorassemblethe finalprod- uctprovidedtotheconsumer. ...
268 CHAPTER 10 CHANNELCONCEPTS: DISTRIBUTING THE PRODUCT memberrelationshipsmaylastforyears.Despitethesedeficiencies,thistypeof ...
THECHANNELMANAGEMENTPROCESS 269 suchcases, thesecompaniesmayestablisha temporaryorquasi-pelmanentrelationshipin ordertoworkwithe ...
270 CHAPTER 10 CHANNELCONCEPTS:DISTRIBUTINGTHEPRODUCT Inmuchthesamewaythatbuyingspecificationsofultimateusersaredetermined, them ...
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