The New Typography

once counted eight of these on a poster wall). If a circular or other such "secondary" form is used. it must have a function (as ...

assumption that a circle by its�lf can be an "eye-catcher." must be dis­ carded. (Why are circles so often placed in the least i ...

JAN TSCHICHOLD: Typographic cinema poster. Black and blue on red-violet. ...

Vortrag MUnchner Bund •t F"l STADTBAURAT m1 1 m M ERNsT AY-Frankturl �6. Okt. � Uhr Die zeitgemaBe ...... , ........ ,7 • ...,_0 ...

THE PICTORIAL POSTER Whenever advertising is required for an object which can be illustrated, the pictorial poster is essential, ...

possibilities exist for the increased use of photography in poster design - although. when it is a question of larger poster siz ...

JAN TSCHICHOLD: Film poster. 1927. Original in dark brown and grey. ...

ADLER·COMPAGNIW. HERBERT BAYER: Shop-window poster in blue, red, and black on white. Hand-drawn type. The l1ne .. adler-Compagn• ...

OTTO BAUMBERGER: PKZ pillar poster. Original in full colour. The cigarette poster by Herbert Bayer is also very effective. the d ...

a result I had to be economical with the size and number of photographs. The posters changed every week and as a rule had to be ...

JAN TSCHICHOLD: Film poster 1927. The lower half light blue. "Casanova .. red. partly overprinting the blue. The picture and the ...

GEORG JACOB'I'S WElTREtSEfla.-, PHDEBUS·PAI.AST _.., .. 1'1 ........... , .......... JAN TSCHICHOLD: Photo-plastic cinema poster ...

TSCHICHOLD JAN TSCHICHOLD: Film poster 1927. Ring and Phoebus-Palast panel in red, •Napoleon• and photograph in blue; the vertic ...

JAN TSCHICHOLD: Film poster 1927 ...

FERNAND LEGER The eye, the mistress organ with a thousand responsibilities, rules the indi­ vidual more than ever. From morning ...

LABELS, PLAT ES, AND FRAM ES S1zes of labels etc. 1n cardboard or other materials should be chosen f1rst of all from the A-range ...

Sch ildformata Ohne Rand Mit Rand Bezercnnung eines Schildfonnatea 52><105 mm· Schildformat 52X105 Hiihen a und Breiten b ...

T afeln und Rahmen t-----!-----1 . - -._1 --'--------' •:4 I: --------d----,---�· .. , � -; ;..f _____ !---"---! DIN 682 l.�·s ...

ADVERTISEMENTS What was said about the type-poster applies to advertisements: the major­ ity of today's advertisements are borin ...

KABELS METOEGARANDEERDE 10 niSATIESPAnnln& NEDERLANDSCHE KABELFABRIEK ... DELFT PIET ZWART: Advertisement (reduced) old prin ...