The New Typography

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whether engraved. cut. or etchec:J. can now be done better. faster. and usu­ ally more cheaply. by photos and blocks. Sadly the ...

MAX BURCHARTZ and JOHANNES CANIS: Advertising leaflet in two colours. A4. .... � � • .., ,;b.:� , _ .,.� .... ....,..., ��-'"'" ...

unities. but multi-page booklets· must be so designed that their arrange­ ment makes the reader unconsciously read on. Pnnted ma ...

STAATLICHES BAUHAUS WEIMAR NEUE SCHACHSPIEL.E GES.GESC"UTZT Oas Funkt•on BAUHAUgestaltet sind. S-SCHACHSPIEL S•e untersche•den v ...

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A classic sequence of "typo-photos" (as the combination of photography with typography is called) has been made by Max Burchartz ...

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SAGENDIAGRAMM JOHANNES MOLZAHN: fiiO&.C HiW\IRJf IAHII ELEKTR DREH­ BANK E 26 MIT ANTRIEB OURC POLUJ\\SCHALT BAR EN DREHSTRO ...

:::1 N fnriNon� TUSCHE 1ST DIE fUHR[� KURT SCHWITTERS: Two pagas from tha Pelikan number of the periodical Merit. PELIKAN TINTE ...

effect can be produced using only areas of colour and ordinary line blocks. On rough papers which (except in offset printing) ar ...

THE TYPO-POSTER Format The official poster sizes laid down since 1 May 1927 are: 2 sheet 84 x J20 em. Half sheet 42 X 60 em. (^1 ...

Design More than in any other kind of printing, poster design requires the strongest effect and utmost clarity. Unfortunately mo ...

inks: they will have a boring uniformity. The purpose of a poster - to attract - can hardly be achieved in this way • In additio ...