The New Typography

EUGEN RENTSCH VERLAG • ERLENBACH • ZORICH • MONCHEN UND LEIPZIG h ft U S DEB PYBAMIDENBOCK DEB PYBAMIDENBOCK DEB PYBAMIDENBOCK D ...

EL LISSITZKY: Publisher's advertisement on back cover of a journal. The ma1n line "Skify" (name of publisher) is drawn. The axia ...

letters. words. accompanying heavy rules. and so on. to heighten an adver­ tisement's effect. The effect can be further enriched ...

fixed size of an ordinary face (rciman or sanserif) and at most three sizes of a fixed heading type (bold sans or bold roman). I ...

WILLI BAUMEISTER: Store advertisement (1926) avoiding strong black-and-white contrasts are better-looking. We Euro­ peans howeve ...

any case. some of the Japanese advertisements are remarkable for their typographic design. The many-thousand-year-old collective ...

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Entwurf DIN Zeitsch riften Format A4 Satzspiegel Druckstockbreite 826 Das Format fUr technische Zeitschriften ist A� (21 OX297) ...

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often widely different. from which followed compromises in design and unproductive additional costs in paper. This in now unnece ...

Of the art and similar magazines that appear in standard formats, I know of bauhaus (Dessau). ilO (Amsterdam). Das Werk (Zurich) ...

On the typographical design of. periodicals The prime requirement for the appearance of periodicals is a good type­ face. Among ...

NEW YORK 1922 B EL LISSITZKY 1922: R 0 0 Cover of an American magazine (reduced) 0 8 "'lOA M 666l JHIOA M3N ...

blo�>c:l�s..,�s .. d to be arranged in magazines. Schematic. thoughtless centring of blocks. "Decorative." impractical. uneco ...

The same blocks, correctly arranged in the same type-area. Constructive. meaningful. and economical (= beautiful). even he ...

THE NEWSPAPER Although newspaper typography is. in general, characteristic of our time and. at least in principle, shows how goo ...

ANONYMOUS: Magazine cover ...

bold sans is more suitable than semi-bold: the latter is not different enough from the grey of the text. In the fraktur pages of ...

standardized: many mistakes arising out of today's format chaos would be avoided. The two pages from the Japanese paper Osaka As ...

be avoided. as out of date and. untypographical. Headings do not have to express the nature of the contents. but say what they h ...