Digital Marketing Handbook

Search engine marketing 57 [ 22 ]"Still in Search of Disclosure: Re-evaluating How Search Engines Explain the Presence of Advert ...

Image search 58 Personal Collection - usually consists of a largely homogeneous collection and is generally small in size, acce ...

Video search 59 Video search A video search engine is a web-based search engine which crawls the web for video content. Some vid ...

Video search 60 Filename It should be descriptive, including keywords that describe the video with no need to see their title or ...

Video search 61 Text Recognition The text recognition can be very useful to recognize characters in the videos through "chyrons" ...

Video search 62 Interfaces We can distinguish two basic types of interfaces, some are web pages hosted on servers which are acce ...

Video search 63 downloaded with good definition, it’s edited and reproduced. [5] Design and algorithms Video search has evolved ...

Video search 64 Truveo is a Web-wide video search engine that was founded in 2004 and launched in September 2005. Truveo claims ...

Local search 65 Local search Local search is the use of specialized Internet search engines that allow users to submit geographi ...

Local search 66 Discovery search implies that the searcher knows, for example, what she wants but not who she needs it from (i.e ...

Local search 67 Business listing information can also be distributed via the traditional Yellow Pages, electronic Yellow Pages a ...

Web presence 68 Feedback loop In an open system, data is collected from a user, which is used to build a profile (see Profiling ...

Web presence 69 Privacy issues Digital footprints are not a digital identity or passport, but the meta data collected impacts up ...

Internet marketing 70 Internet marketing Internet marketing, also known as web marketing, online marketing, webvertising, or e-m ...

Internet marketing 71 e-commerce businesses that offer affiliate programs. Local Internet marketing: a strategy through which a ...

Internet marketing 72 Limitations However, from the buyer's perspective, the inability of shoppers to touch, to smell, to taste, ...

Internet marketing 73 Advertising industry In addition to the major effect internet marketing has had on the technology industry ...

Internet marketing 74 [ 23 ]"Center For Responsive Politics (http:/ / http://www. opensecrets. org/ pres08/ summary. php?id=N000 ...

Web crawler 75 engines restricted to a single top-level domain, or search engines restricted to a fixed Web site). Designing a g ...

Web crawler 76 Restricting followed links A crawler may only want to seek out HTML pages and avoid all other MIME types. In orde ...