100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

94 • 100 GREAT BUSINESS IDEAS Allowing employees to be fl exible about exactly where and when they work can lead to signifi cant ...

100 GREAT BUSINESS IDEAS • 95 In practice Market your fl exible working options to potential employees— this can help recruit g ...

96 • 100 GREAT BUSINESS IDEAS Finding new audiences for your product can allow you to broaden your sales potential and escape cr ...

100 GREAT BUSINESS IDEAS • 97 In practice Seek an external view of your market—for example, by talking to customers, by benchma ...

98 • 100 GREAT BUSINESS IDEAS Developing products that are only compatible with other products in your range shuts out competito ...

100 GREAT BUSINESS IDEAS • 99 success by planning the reusable component of their products from the start. Where many attempts a ...

100 • 100 GREAT BUSINESS IDEAS Agreeing to share sales revenue with suppliers allows companies to purchase goods for a lower pri ...

100 GREAT BUSINESS IDEAS • 101 In practice For this idea to work for your company, the incremental revenue generated by additio ...

102 • 100 GREAT BUSINESS IDEAS By learning where the pitfalls lie in negotiations, it is possible to sidestep them and ensure sa ...

100 GREAT BUSINESS IDEAS • 103 -^ Searching too hard for common ground. Common ground can help negotiations, but different inter ...

104 • 100 GREAT BUSINESS IDEAS If your product can be partnered with another, the popularity of the other product may directly a ...

100 GREAT BUSINESS IDEAS • 105 Advertising strategy can be geared toward the complementary status of a product—for example, beer ...

106 • 100 GREAT BUSINESS IDEAS Rather than simply presenting customers with a manifesto of reasons to purchase your product, try ...

100 GREAT BUSINESS IDEAS • 107 Dove, a leading provider of skin and hair care products, implemented a feel-good advertising prom ...

108 • 100 GREAT BUSINESS IDEAS Everyday life provides people with a large number of small challenges. By considering potential s ...

100 GREAT BUSINESS IDEAS • 109 of legal controversy surrounding originality. Regardless of this, both Biro and BlackBerry provid ...

110 • 100 GREAT BUSINESS IDEAS By making your brand synonymous with the hobbies and aspirations of a particular cultural movemen ...

100 GREAT BUSINESS IDEAS • 111 the Fortune 1000. When customers buy Quiksilver apparel, they are buying a lifestyle of sun, sea, ...

112 • 100 GREAT BUSINESS IDEAS Focusing exclusively on the threat from competing businesses can leave clients feeling alienated ...

100 GREAT BUSINESS IDEAS • 113 In practice Work hard constantly to understand as much as possible about your customers; take gr ...