100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

114 • 100 GREAT BUSINESS IDEAS Creating a distinctively packaged product will secure it a lasting place in the memory of custome ...

100 GREAT BUSINESS IDEAS • 115 It is a tactic used by Coca-Cola, whose distinctively curvy, long- necked glass bottle wrapped in ...

116 • 100 GREAT BUSINESS IDEAS Undergoing a corporate transformation is fraught with danger, but g uidelines can be used to make ...

100 GREAT BUSINESS IDEAS • 117 Setting realistic goals. Creating unrealistic expectations is detrimental to the motivation of e ...

118 • 100 GREAT BUSINESS IDEAS To remain competitive in an increasingly global society, you need to have a diverse range of empl ...

100 GREAT BUSINESS IDEAS • 119 In practice If you have a diverse workforce but a homogeneous group of top-level decision makers ...

120 • 100 GREAT BUSINESS IDEAS Core activities are the unique skills that differentiate an organization from its competitors and ...

100 GREAT BUSINESS IDEAS • 121 Many companies, including Cisco, Dell, General Motors, IBM, and Kodak, have outsourced their cont ...

122 • 100 GREAT BUSINESS IDEAS Rethinking and overhauling your business processes can lead to increases in revenue, reliability, ...

100 GREAT BUSINESS IDEAS • 123 excuse large-scale and unpopular job cuts. This has resulted in a negative reputation among some, ...

124 • 100 GREAT BUSINESS IDEAS Avoid being tempted to focus too heavily on automation—this can be unpopular and deprive your bu ...

100 GREAT BUSINESS IDEAS • 125 In certain instances, the entry requirements for different markets become very similar, enabling ...

126 • 100 GREAT BUSINESS IDEAS In practice Customer loyalty and a trusted reputation are valuable resources that can ensure you ...

100 GREAT BUSINESS IDEAS • 127 Cross-selling means selling additional products to a customer who has already purchased (or signa ...

128 • 100 GREAT BUSINESS IDEAS For example, having salespeople mention products when taking an order can encourage customers to ...

100 GREAT BUSINESS IDEAS • 129 An organization undergoing signifi cant changes should pay attention to eight key steps to avoid ...

130 • 100 GREAT BUSINESS IDEAS discussions and using other forms of communication, members of the guiding coalition should act a ...

100 GREAT BUSINESS IDEAS • 131 In practice Ensure your change process has both a leader, to align, motivate, and inspire the wo ...

132 • 100 GREAT BUSINESS IDEAS An organization marketing products or services to other businesses (to use either in the producti ...

100 GREAT BUSINESS IDEAS • 133 With b2b marketing, you are likely to be much more effective at every stage of the sale if you u ...