SEO-for-Beginners
But Google’s web crawler and PageRank algorithm were revolutionary for information retrieval. Google looked at both on-page and ...
currency to its linking. Much like domain authority is misused today. Google’s organic results also got some company in the form ...
GOOGLE ADSENSE: MONETIZING TERRIBLE SEO CONTENT In 2003, after acquiring Blogger.com, Google launched AdSense, which serves cont ...
Oh and something else important happened in 2003. I founded the site you’re on, Search Engine Journal! And I’m incredibly happy ...
LOCAL SEO & PERSONALIZATION Around 2004, Google and other top search engines started improving results for queries that had ...
Also in 2005, nofollow tags were created as a means to combat spam. SEO pros began using this tag as a way of PageRank sculpting ...
YOUTUBE, GOOGLE ANALYTICS & WEBMASTER TOOLS In October 2006, Google acquired user-generated video sharing network YouTube fo ...
Also in 2006 XML sitemaps gained universal support from the search engines. XML sitemaps allow webmasters to display to the sear ...
UNIVERSAL SEARCH We really began to see search starting to evolve in new and exciting ways starting in 2007. All of these update ...
CLEANING UP THE CESSPOOL In 2008, then-Google CEO Eric Schmidt said the Internet was becoming a cesspool and that brands were th ...
Shortly after this update, Google released another to improve the speed of their indexing, called Caffeine. As Search Engine Jou ...
BING & THE SEARCH ALLIANCE In 2009, Microsoft Live Search became Bing. Then, in an attempt to challenge Google’s nearly 70% ...
THE RISE OF SOCIAL MEDIA Another phenomenon was emerging late in the 2000s: social networks. Google made its big bet on YouTube ...
Yes, social media can help SEO, but indirectly – just as other forms of marketing can help drive more traffic to your website an ...
SCHEMA Schema markup, a form of microdata, was introduced in 2011 to help search engines interpret context of query. You can vie ...
Another experiment by InLinks revealed that sites with schema gained rankings once schema was implemented. If you’re unsure if y ...
THE GOOGLE ZOO: PANDA & PENGUIN Two major algorithmic updates – Panda in 2011 and Penguin in 2012 – had a big impact on SEO ...
These sites were also living and dying by organic traffic from Google. But once Google’s Panda update rolled out in 2011, many w ...
THINGS, NOT STRINGS In May 2012, Google unveiled the Knowledge Graph. This was a major shift away from interpreting keywords str ...
Google enhanced its search results with this information. Knowledge panels, boxes, and carousels can appear whenever people do a ...
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