SEO-for-Beginners
AMAZON Amazon was launched in 1995 and, thus, is considered as one of the first large companies to sell goods online. They sta ...
The positives, as with Google, are obvious – scale. If you sell blue widgets and you want to be where people search for them, th ...
Optimization Tips A few valuable pieces on marketing on Amazon can be found at: An Advanced SEO Guide to Top Rankings on Amazon ...
FACEBOOK In 2006, Facebook (as we know it) was born. From 2004 until then, it was accessible only by students, and in 2006, it ...
It’s probably becoming pretty obvious how this story plays out. The biggest “pro” is the user base, but as is true with almost a ...
Optimization Tips A few valuable pieces on marketing on Facebook can be found at: How to Completely Optimize Your Facebook Page ...
MICROSOFT BING Bing replaced MSN Search as Microsoft’s answer to Google in Launching with just 8.4% of the search market shar ...
While Microsoft Bing doesn’t have the market share that Google has, it is respectable in many markets, including the U.S. and U. ...
Optimization Tips A few valuable pieces on marketing on Bing can be found at: Bing Webmaster Guidelines Bing Ranking Factors Rev ...
BAIDU Baidu was founded in 2000 and is the dominant search engine in China, with over 69.55% market share where Google comes i ...
The downside to Baidu is that it only gives access to one market. The upside is that the market it gives access to is huge. That ...
Optimization Tips A few valuable pieces on marketing on Baidu can be found at: Baidu SEO: How to do SEO in China. An interview w ...
YANDEX Yandex has its roots in a project started by two Russian developers to aid in the classification of patents in 1990 und ...
As with most smaller engines (compared to Google at least), there is less traffic on Yandex, but the competition is lower both o ...
7 SEO STRATEGY VS. TACTICS: WHAT’S THE DIFFERENCE? A LOT! STONEY DEGEYTER AUTHOR ...
In early 2019, my company was absorbed by another digital marketing agency. One of the first things my team and I noticed about ...
If I were to boil down the essential difference between strategy and tactics, I would say that: Strategy focuses on the why. Tac ...
A tactic can deliver traffic, but a tactic borne out of a strategy will drive targeted traffic. You cannot have tactics without ...
STRATEGY COMES BEFORE & AFTER TACTICS Digging into this idea deeper, though, I realized that there isn’t al- ways a cut and ...
Who’s right? Both. Depending on how you look at it, digital marketing is merely a single tactic for a larger business growth str ...
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