SEO-for-Beginners
MOBILE-FIRST Starting somewhere around 2005 or so, one question kept being asked in our industry: Is this the “Year of Mobile”? ...
Then 2011, 2012, 2013, and 2014 came and went. Mobile was talked about and much-hyped because it was growing like crazy all this ...
And, this may not surprise you, but in January 2017, Google announced that page speed will now be a ranking factor for mobile se ...
MACHINE LEARNING & INTELLIGENT SEARCH Earlier, I mentioned that Google, originally built around information retrieval, becam ...
Announced in October 2015, RankBrain was initially used to try to interpret the 15% of searches that Google has never seen befor ...
GOOGLE’S CORE UPDATES Google makes updates to its algorithm every day. But, throughout the year, Google releases core updates wh ...
Here’s how Google described these core updates: “One way to think of how a core update operates is to imagine you made a list of ...
And, another broad core update hit in June 2019 that exposed weaknesses of E-A-T on websites, focusing on the authority and trus ...
BERT BERT is the biggest Google algorithm update since RankBrain. BERT stands for Bidirectional Encoder Representations from Tra ...
What makes BERT even better is that Google can now use the words surrounding your keywords to help its spiders digest your conte ...
FEATURED SNIPPETS You’ve probably seen featured snippets before, but not realized what they were. Featured snippets are short te ...
Featured snippets have kicked off the allure of the coveted “position zero.” Meaning, your search result is featured above all t ...
CONCLUSION Search engines and SEO have come a long way since the 1990s. And we’ve only touched on a few of these ways in this po ...
3 WHY DO PEOPLE VISIT WEBSITES TODAY? JULIE JOYCE AUTHOR ...
Back in 2015, Think With Google published four new moments that every marketer should know. They were mainly concerned with mobi ...
They also identified six need states which Search Engine Journal’s Roger Monti wrote about in a much more intensive manner last ...
Chris Hart’s SEJ article, See, Think, Do, Care: A New Way to Communicate Your SEO Strategy, covers this framework in detail. The ...
SO WHY EXACTLY DO PEOPLE VISIT WEBSITES TODAY? Recently, plenty of schoolchildren in the U.S. have had to learn online as their ...
With the lockdowns due to COVID-19, e-commerce became the most important way that we could make purchases. For the first time ev ...
This is my primary reason for going online, outside of what I do for my job. I want to watch a movie, or a music video, or a TV ...
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