HBR's 10 Must Reads 2019

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W The New CEO Activists by Aaron K. Chatterji and Michael W. Toff el WHEN WE FIRST STARTED STUDYING CEO activism, three years ag ...

CHATTERJI AND TOFFEL divisive issues can hurt sales, so why do it? Better to weigh in on what traditionally have been seen as bu ...

THE NEW CEO ACTIVISTS The Situation More and more CEOs are taking a stand on divisive social issues— a dramatic departure from t ...

CHATTERJI AND TOFFEL Activism in action Corporate leader Issue Action taken Marc Benioff CEO, Salesforce Antidiscrimination In 2 ...

THE NEW CEO ACTIVISTS And for many leaders, speaking out is a matter of personal conviction. David Green, the founder and CEO of ...

CHATTERJI AND TOFFEL rights of LGBTQ individuals. On the socially conservative side of the spectrum, Chick- fi l- A’s CEO, Dan C ...

THE NEW CEO ACTIVISTS headquarters out of Indianapolis. Under pressure, then- governor Mike Pence approved a revised version of ...

CHATTERJI AND TOFFEL Infl uence Public Opinion?”) Moreover, as we’ll discuss, we fi nd that when CEOs communicate a stance on su ...

THE NEW CEO ACTIVISTS comments and stating his opposition to Trump’s immigration ban. But that response did not stop Under Armou ...

CHATTERJI AND TOFFEL CEOs who resigned from Trump’s economic councils (a group that included Plank) were widely praised. The app ...

THE NEW CEO ACTIVISTS to others, we provided a generic statement about Cook’s manage- ment philosophy. To the rest, we provided ...

CHATTERJI AND TOFFEL Executives must balance the likelihood of having an effect and other potential benefits— such as pleasing e ...

THE NEW CEO ACTIVISTS A polarized response Democrats and Republicans can have very diff erent reactions to corporate activism. T ...

CHATTERJI AND TOFFEL Is it appropriate to take a stand? What consumers think A Global Strategy Group survey showed that American ...

THE NEW CEO ACTIVISTS on controversial topics might provoke an adverse reaction, it is also likely to attract media coverage, wh ...

CHATTERJI AND TOFFEL How to weigh in CEO activism diff ers from traditional corporate engagement in pol- itics precisely because ...

THE NEW CEO ACTIVISTS CEOs also may choose not to weigh in at all. Some leaders may feel that they do not understand the issue w ...

CHATTERJI AND TOFFEL more eff ective. Target is particularly vulnerable in this regard. Thus it’s not surprising that the retail ...

THE NEW CEO ACTIVISTS employees, the media, and other stakeholders about the hot- button topics of day. We believe CEOs need a p ...