How to Write a Business Plan

28 | HOW TO WRITE A BUSINESS PLAN Each of the choices you make in your business description will affect the amount of money you’ ...

ChApter 3 | CHOOSING THE RIGHT BUSINESS | 29 Business Description for Antoinette’s Dress Shop Antoinette’s Dress Shop will be a ...

30 | HOW TO WRITE A BUSINESS PLAN Service Are my credentials and skills equal to or better than others in my field? Can I sell ...

ChApter 3 | CHOOSING THE RIGHT BUSINESS | 31 by the tracks. How do you deal with the train when it arrives? You can get on and r ...

32 | HOW TO WRITE A BUSINESS PLAN such as your anticipated location and target customers, should give you a pretty good idea of ...

ChApter 3 | CHOOSING THE RIGHT BUSINESS | 33 E-Business Basics From the initial dot-com boom in the late 1990s through the subse ...

34 | HOW TO WRITE A BUSINESS PLAN Write a Future Trends Statement With this discussion of taste, trends, and technology, I have ...

ChApter 3 | CHOOSING THE RIGHT BUSINESS | 35 this tendency in yourself, it’s extra important that you prepare a financial foreca ...

36 | HOW TO WRITE A BUSINESS PLAN bring into your business each month, week, or year. Fixed costs. These are sometimes called “ ...

ChApter 3 | CHOOSING THE RIGHT BUSINESS | 37 Retail Sales Revenue Forecast The simplest way to forecast retail sales revenue is ...

38 | HOW TO WRITE A BUSINESS PLAN Sales Revenue Forecast for Antoinette’s Dress Shop Antoinette wants to open a 2,000-square-foo ...

ChApter 3 | CHOOSING THE RIGHT BUSINESS | 39 for nonbillable activities. If you have employees or partners, you’ll want to make ...

40 | HOW TO WRITE A BUSINESS PLAN years. Patty realizes she doesn’t know what percentage of Acme owners will want modems and dec ...

ChApter 3 | CHOOSING THE RIGHT BUSINESS | 41 Fixed Costs Forecast for Antoinette’s Dress Shop Antoinette estimates her fi xed co ...

42 | HOW TO WRITE A BUSINESS PLAN Gross Profi t Calculation for Antoinette’s Dress Shop Regular Dresses Sale Dresses & Acces ...

ChApter 3 | CHOOSING THE RIGHT BUSINESS | 43 Once you have a complete list of all the cost components for your products or serv ...

44 | HOW TO WRITE A BUSINESS PLAN Break-Even Sales Revenue Forecast A B C Fixed costs per month (or year) Average gross profit p ...

ChApter 3 | CHOOSING THE RIGHT BUSINESS | 45 Break-Even Sales Revenue Forecast A B C Fixed costs per year Average gross profit p ...

46 | HOW TO WRITE A BUSINESS PLAN more comfortable increasing sales. She just isn’t sure she can do as well as the most establis ...

ChApter 3 | CHOOSING THE RIGHT BUSINESS | 47 It seems that Antoinette needs to find some combination of higher sales estimates, ...