Social Media Marketing_ 7 books - Charles Edwards

Action Finally, be direct and tell your customer what you want them to do. Don’t leave them interested but unsure of their follo ...

Chapter 4. Understand Your Customers The second half of information that you need to get is information about your customers. By ...

Know Your Customer Base Before anything else, get to know the people who buy your products and/or services. Why not jump straigh ...

Define Your Customer Base Once you have a faint idea about your customer base, you will need to specify some details. You need t ...

Know Why Your Customers Love Your Product Aside from knowing your customers’ interests, you must know why your customers buy or ...

Know Your Potential Customer Base Once you know who your customers are, the future step is to know the people that you want to b ...

Chapter 5. Persuasion Techniques – Liking, Consistency, Social Proof, And More. Part of learning to be a successful copywriter i ...

If someone in a position of authority publicly approves your product, the more likely others are to buy it. Ideally, this is som ...

with our product” than it is to say, “Lose fat with our product.” Specific promises are easier to grasp for the customer and the ...

Sell time. As well as cost savings, customers are trying to save time. Therefore, when positioning a product, focus on the ways ...

Chapter 6. Principle Of Copy Writing Nice to work in the world of copywriting. You are a writer, but not a simple scribbler: mov ...

testimonials trigger the mechanism of social proof: to follow the mass and the opinions of those who make a public choice. Any a ...

Scarcity Only 10 places available, 24 hours are missing, and then you will no longer be able to access the discount. Scarcity is ...

the one granted, as well as when on the web we offer a discount or a free download in exchange for data that will serve us to be ...

In the absence of a strong personal idea, authority is followed in the matter. We do it as children, and advertising with the va ...

Chapter 7. Write Attention-Grabbing Headlines And Opening Writing good copy takes practice and discipline, but it also takes som ...

The 3 responsibilities of a Headline A Headline Should Announce Your Products' Biggest Benefit Unless you attract the reader's a ...

Size Matters! It seems like we begin every copywriting guide with this tip, but it bears repeating. If your headline doesn't fit ...

Avoid Ambiguity. Your reader should know what they're getting into before they click your article. If you've stumbled upon a mas ...

Who Else Wants It? This is one secret that has been proven to work over and over again, and is one of the fundamental secrets of ...