Graphic Design Theory : Readings From the Field

Edited by Helen Armstrong PrincEton ArcHitEcturAl PrEss nEw York rEAdings from tHE f iEld Graphic DesiGn Theory ...

Published by Princeton Architectural Press 37 East Seventh Street New York, New York 10003 For a free catalog of books, call 1.8 ...

tHE futurE liE s AHEAd of us, but bEHind us tHErE is Also A grEA t AccumulA tion of Histor Y — A rE sourcE for imA ginA tion And ...

conTenTs 6 Foreword: Why Theory? Ellen Lupton 8 Acknowledgments 9 Introduction: Revisiting the Avant-Garde 16 Timeline secTion o ...

secTion TWo: BuilDinG on success 5 7 Introduction 5 8 designing Programmes | Karl Gerstner | 1964 6 2 grid and design Philosophy ...

6 | Graphic Design Theory ForeWorD wHY tHEorY? ellen lupTon, DirecTor GRAPHIC DESIGN MFA PRoGRAM, MARYLAND INSTITuTE CoLLEGE oF ...

Foreword | 7 endeavor, with our own heroes and our own narratives of discovery and revolution. Few members of the general public ...

8 | Graphic Design Theory AcknowlEdgmEnts The idea for this book sprang from conversations I had with Ellen Lupton as I prepared ...

Introduction | 9 inTroDucTion rEvisiting tHE AvAnt-gArdE The texts in this collection reveal ideas key to the evolution of graph ...

10 | Graphic Design Theory to “clarity” of communication, submitting the graphic designer to their programmatic design system. M ...

Introduction | 11 services and expertise do designers have to offer in a prosumer market?” The answer is, of course, still up fo ...

12 | Graphic Design Theory Kenya hara MuJI advertise- ment, 2005 tea house posters. Hara’s advertising philosophy for MuJI reint ...

Introduction | 13 moved far from the restrictive models of the past toward this new common language of, in Manovich’s words, “hy ...

14 | Graphic Design Theory The detached neutrality of the International Style, particularly as practiced in the United States in ...

Introduction | 15 As the new millennium unfolds, graphic designers create within a vast pulsating network in which broad audienc ...

KARL GERSTNER. 1930– JAN VAN TooRN. 1932– JoSEF MüLLER-BRoCKMANN. 1914– RoBERT VENTuRI. 1925– TiMeline BEATRICE WARDE. 1900– • J ...

WoLFGANG WEINGART. 1941– KALLE LASN. 1942– KARL GERSTNER. 1930– KATHERINE MCCo Y. 1945– PAuLA SCHER. 1948– LoRRAINE WILD. 1953– ...

18 | Graphic Design Theory ...

herBerT Bayer Photomontage cover for the first issue of bauhaus zeitschrift, 1928. Bayer combines the tools of a graphic designe ...

20 | Graphic Design Theory F. T. MarineTTi BroKe The syMMeTrical paGe. he cracKeD iT aparT anD Then puT iT BacK ToGeTher usinG B ...