Graphic Design Theory : Readings From the Field

Building on Success | 61 prograMMe as grId Is the grid a programme? Let me put it more specifically: if the grid is con- sidered ...

62 | Graphic Design Theory 1 See Kerry William Purcell, Josef Müller-Brockmann (New York: Phaidon Press, 2006), 277. Josef Mülle ...

Building on Success | 63 grId and desIgn phIlosophy Josef Müller-BrockMann | 1981 The use of the grid as an ordering system is t ...

64 | Graphic Design Theory paul rand MarrIed creatIve concept to clarIty of forM. The purpose of design was, he asserted, “to si ...

Building on Success | 65 The expression “good design” came into usage circa 1940, when the Museum of Modern Art sponsored the ex ...

66 | Graphic Design Theory and self-realization. It may even hinder his or her thought processes, because work is not practiced ...

Building on Success | 67 of the designer and the business executive are often at odds. Advertising executives and managers have ...

68 | Graphic Design Theory To many designers, art/design is a cultural mission in which life and work are inseparable. Clean sur ...

Building on Success | 69 the significance of the “old ideals of simplicity, purity, and quality.” Its aims were also to make pro ...

70 | Graphic Design Theory In 1968 roBert venturI, denIse scott Brown, steven Izenour, and a group of theIr students took a trIp ...

Building on Success | 71 But to gain insight from the commonplace is nothing new: Fine art often follows folk art. Romantic arch ...

72 | Graphic Design Theory vernacular as elaborate neo-Brutalist or neo-Constructivist megastructures, do not easily acknowledge ...

Building on Success | 73 ornamental contribution to architectural space. The integration of the arts in Modern architecture has ...

74 | Graphic Design Theory through the middle source to the low source took only thirty years. Today, the middle source, the neo ...

Building on Success | 75 proximity. Along its narrow aisles, buyers feel and smell the merchandise, and the merchant applies exp ...

76 | Graphic Design Theory complexity of meanings through hundreds of associations in few seconds from far away. Symbol dominate ...

Building on Success | 77 wolfgang weIngart turned a reBellIous eye to swIss ratIonal typography, rescuIng It froM what he descrI ...

78 | Graphic Design Theory We discovered that as increased space was inserted between letters, the words or word groups became g ...

Building on Success | 79 fI fth Independent pro Ject: typography as endless repetItIon Years after our explosive rebellion again ...

80 | Graphic Design Theory friend of Ruder, offered Basel a progressive approach to the arrangement of typography. The design of ...