Graphic Design Theory : Readings From the Field

Mapping the Future | 101 Advertising has been a favored target for social critics. In the 1930s Ballyhoo, a popular newsstand hu ...

102 | Graphic Design Theory Jan van Toorn reveals The designer behind The design, The ideology behind The aesTheTics. Since the ...

Mapping the Future | 103 Design has thus become imprisoned in a fiction that does not respond to factual reality beyond the repr ...

104 | Graphic Design Theory other cultures to define themselves in its symbolism, this being the instru- ment of knowledge and c ...

Mapping the Future | 105 other words, the designer must take on an oppositional stance, implying a departure from the circle of ...

106 | Graphic Design Theory a small sliver of reality in mediation. The inevitable consequence is that the formulation of messag ...

Mapping the Future | 107 “whaT design needs,” kalle lasn proclaims, “is Ten years of ToTal Turmoil... anarchy... afTer ThaT mayb ...

108 | Graphic Design Theory michael rock sTraddles Two worlds: one academic, one pracTical. In the 1980s and early 1990s, first ...

Mapping the Future | 109 denote “the person who originates or gives existence to anything.” Other usages have authoritarian—even ...

110 | Graphic Design Theory 7 Fredric Jameson, quoted in Mark Dery, “The Persistence of Industrial Memory,” Any 10 (1995): 25. P ...

Mapping the Future | 111 In addition, most design is done in a collaborative setting, either within a client relationship or in ...

112 | Graphic Design Theory The interesting thing about auteur theory is that film theorists, like designers, had to construct t ...

Mapping the Future | 113 brutality, and social dysfunction; and Oliver examines dark issues of decay, rapture, and the human bod ...

114 | Graphic Design Theory But if designers should aim for open readings and free textual interpre- tations—as a litany of cont ...

Mapping the Future | 115 dmiTri siegel epiTomizes The new generaTion of design Thinkers. He is a pragmatic intellectual who appr ...

116 | Graphic Design Theory The design-your-life mind-set is part of a wider cultural and economic phenomenon that I call prosum ...

Mapping the Future | 117 recommendations, and rankings. Word of mouth has always been a powerful marketing force, but now those ...

118 | Graphic Design Theory But is the unimpeded spread of this kind of autonomy really possible? Benkler raises serious concern ...

Mapping the Future | 119 Jessica helfand seized The slippery reins of new media while iT was sTill in iTs infancy. She took on i ...

120 | Graphic Design Theory to a series of commands and regulations as rigorous as those that once defined Swiss typography. Aes ...