Graphic Design Theory : Readings From the Field

Creating the Field | 41 It is the transparent goblet again! I need not warn you that if you begin listening to the inflections a ...

42 | Graphic Design Theory I always suspect the typographic enthusiast who takes a printed page from a book and frames it to han ...

Creating the Field | 43 Beatrice Warde and Stanley Morison, c. 1935. running headline that keeps shouting at us, the line that l ...

44 | Graphic Design Theory her Ber T Bayer hacKeD a Way all Traces oF TypoGraphy’s calliGraphic pasT as he Dre W his MoDern alph ...

Creating the Field | 45 typography was for the first time seen not as an isolated discipline and technique, but in context with ...

46 | Graphic Design Theory generally ignored as compared to the prominence accorded by the press to architecture and the “fine a ...

Creating the Field | 47 universal coMMunicaTion for a long time to come we will accept the existence of the different languages ...

48 | Graphic Design Theory advantages of grouping words support the theory that we do not read individu- al letters, but words o ...

Theory at Work | 49 Herbert bayer universal, a geometric alphabet consisting only of lowercase letters, designed by Bayer at the ...

50 | Graphic Design Theory Theory aT Work Futurism F. t. Marinetti Spread of Parole in Libertà Futuriste, olfattive, tattili, te ...

Theory at Work | 51 F. t. Marinetti Cover for Zang Tumb Tumb, 1914. In this book Marinetti celebrates the Battle of Tripoli thro ...

52 | Graphic Design Theory Constructivism aleksandr rodCHenko Ad for Lengiz, the Leningrad section of the state publishing house ...

Theory at Work | 53 el lissitzky Cover and spread from Dlia Golosa (For the Voice, or Read Out Loud), 1923. Lissitzky collaborat ...

54 | Graphic Design Theory the bauhaus and new typography Herbert bayer Bauhaus sixtieth-birthday exhibition poster for Wassily ...

Theory at Work | 55 Herbert bayer Poster for exhibition of European arts and crafts in Leipzig, 1927. In addition to his role as ...

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Josef Müller-BrockMann protégez l’enfant! Public awareness poster for Swiss Automobile Club, 1953. In the 1950s, 1960s, and 1970 ...

58 | Graphic Design Theory karl gerstner created a ratIonal, systeMat Ic approach to graphIc desIgn. as a Boy In Basel thIs pIon ...

Building on Success | 59 are also not self-contained. The component “something else” is the parcel in which the leftovers are pa ...

60 | Graphic Design Theory there are no inferior ta SkS. there are only inferior S olutionS . karl gerstner Review of 5 x 10 Yea ...