Graphic Design Theory : Readings From the Field

Building on Success | 81 katherIne Mccoy galvanIzed the desIgn coMMunIty durIng the late 1970s and 1980s. under her leadershIp, ...

82 | Graphic Design Theory quickly moved into the professional mainstream. Today, however, the maverick has been tamed, codified ...

Building on Success | 83 formal layering of collage elements, is the key to this exchange. Objective communication is enhanced b ...

84 | Graphic Design Theory lorraIne wIld eMerged out of the experIMental, theoretIcal world of cranBrook acadeMy of art’s desIgn ...

Building on Success | 85 The tacit knowledge required to make something work is not the same as a theoretical understanding of t ...

86 | Graphic Design Theory of my favorite definitions of design: “I propose solutions that nobody wants to problems that don’t e ...

Building on Success | 87 for More than thIrty years paula scher has created powerful graphIc desIgn. she Is known for her expres ...

88 | Graphic Design Theory These are the kind of discoveries we generally make early in our careers, when each design is a new e ...

Theory at Work | 89 Paula Scher Poster for the Public Theater’s Bring in ’da Noise, Bring in ’da Funk, 1995. The look and feel o ...

90 | Graphic Design Theory Karl GerStner Packaging for Teddymat, a laundry detergent brand marketed by Coop, a large union of Sw ...

Theory at Work | 91 Jo Sef Müller-BrocKMann Junifestkonzert, one of a series of posters developed for a Zurich concert hall, the ...

92 | Graphic Design Theory Paul rand Clockwise from top left: Westinghouse advertise- ment, 1962; IBM packaging, c. 1980; Cummin ...

Theory at Work | 93 herBert Bayer Advertisement for Noreen hair color, c. 1950–1955. After immigrating to the United States in 1 ...

94 | Graphic Design Theory new Wave and Postmodernism above: KatherIne Mccoy This design, titled “Renewal Equation,” appeared in ...

Theory at Work | 95 KatherIne Mccoy Cranbrook Graduate Design “See Read” Poster, 1989. A photographic collage of recent graduate ...

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Mapping the Future | 97 Jan van Toorn Spread from the visual essay “Panorama of Habits” in Design’s Delight, 2006. as one millen ...

98 | Graphic Design Theory sT even heller is The world’s mosT prolific design wriTer, producing, so far, over one hundred books ...

Mapping the Future | 99 In the 1920s Earnest Elmo Calkins, a progressive American advertising executive, argued that quotidian p ...

100 | Graphic Design Theory Underground bands led the way in a commercial whirlpool. They were given record contracts by labels ...