Design Literacy: Understanding Graphic Design

through type and image. While not the raw expressionism of the most fashionable designers of the 1990 s, de Harak employed abstr ...

Franklin Gothic and News Gothic, preferring it over Futura, then Akzidenz Grotesk, and ultimately Helvetica. De Harak believed t ...

Dylan Milton Glaser Bob Dylan arrived in New York in January 1961 at the age of twenty-one. In five years he produced seven albu ...

silhouettes, Glaser was working with black-ink contour lines, creating flat shapes and enriching them with adhesive color films, ...

NeXT Paul Rand It is difficult enough to invent a meaningful corporate logo, sign, or mark to express conventional business issu ...

of having a reference point as using that reference point. “The client mentioned the cube to me when I was given the problem, an ...

Then Rand took a representative typeface and set it in caps to explain why this particular iteration was unsuccessful: “Set in a ...

paper weights, stickers, and other promotional items is endless. It lends itself as well to large-scale interpretation—signs, ex ...

Dr. Strangelove Pablo Ferro As an attack on Cold-war hysteria, there was no more biting comedy than Stanley Kubrick’s 1964 dooms ...

animated, geometric forms in the German expressionist manner, they were consistent with the experimental film-within-a-film conc ...

The black-and-white spot that Ferro designed for Dr. Strangelove employed his quick-cut technique—using as many as 125 separate ...

Restaurant Florent^295 M&Co. In 1986 a chef named Florent Morlet opened an inexpensive French restaurant in New York City’s ...

City, and an old Bell Telephone Company logo representing, well you know. “Our vocabulary was based on dumb, really obvious, gen ...

Disney World Signage^297 Sussman/Preja Walt Disney World in Orlando, Florida, is not a Mickey Mouse operation. It is as large as ...

A responsibility for the total comfort of visitors, both in the attractions and on the roads, meant that as Disney World grew, a ...

Magic Kingdom.” Indeed most outsiders are also unaware that these diverse attractions fall under one umbrella. After their initi ...

directionals were placed) onto the otherwise rectangular signboards became an indispensable graphic signature. “It worked immedi ...

The Public Theater Posters^301 Paul Davis The revolution was already in full swing when, in the late 1950 s, Paul Davis (b. 1938 ...

socialist realism. “I was trying to make the image of a martyr,” said Davis about this artifact of the era. “I didn’t realize th ...

The Public Theater^303 Paula Scher Paula Scher (b. 1948 ) is not a native New Yorker, but she has acquired the self- assured, sa ...