Design Literacy: Understanding Graphic Design
The Area Code (Parenthesis) Ladislav Sutnar If recognized at all, graphic designers earn cultural kudos for work that has a dire ...
he designed during the late 1950 s and early 1960 s for America’s telecommunications monopoly, allowed customers to scan directo ...
locate information in newspapers, books, and catalogues.... There is an urgent need for communication based upon precision and c ...
Swiss Posters^227 Armin Hofmann A successful advertising poster must be able to be clearly viewed from a distance of one hundred ...
precise yet thoroughly novel letterforms that are so harmonious when composed into the three words and then partially obliterate ...
( 1957 ), “SJ” for David Smith and Horst Janssen ( 1960 ), and “KJ” for Franz Kline and Alfred Jensen ( 1960 ). The monogram mot ...
throughout the better part of his life, so naturally he would not exactly choose to describe his work in terms of its relationsh ...
accordingly moved. I marvel at their formal purity, yet also feel the designer’s passion for the material. And although as a wri ...
Modern Paperback Covers Back in high school during the late 1960 s, existentialism fed a ravenous adolescent appetite for self-i ...
respective publishers and art directors to inject Modernist notions of minimalism, abstraction, and symbolism to signal a more s ...
typography with limited color. Cohen wrote that this “simple and often painfully boring design” had one virtue: “Everyone who ca ...
1957 AIGA symposium on the role of the designer (reported in Publisher’s Weekly): “Books of today are read today. So let’s not d ...
interesting covers, and as Glaser recalls, “They made an impact partially because they were done in sequence, and could be group ...
Bestseller Book Jackets^237 Paul Bacon “If I was born to do something,” states Paul Bacon, “it was to design book jackets.” And ...
That “something” became two small, nervously drawn figures printed in red, running on the vacant expanse upward toward the title ...
Marine Corps in 1946. Unable to get into the course he wanted at New York’s Art Students League, he took a job with the former p ...
the modernist principles pioneered by Paul Rand, Alvin Lustig, and Leo Lionni, who imbued their work with theories of European a ...
unique in publishing; in my case, Paul Bacon did it for me, and I’ve been lucky and glad!” The cover for Philip Roth’s Portnoy’s ...
days, ambiguity is much more frequent in book jackets, which may explain why Bacon’s past and recent work seem dated to some. Wh ...
The Bald Soprano^243 Robert Massin If Robert Massin (b. 1925 ) had not done anything else during his extended career as typograp ...
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