Design Literacy: Understanding Graphic Design

specific typeface that represented a personal voice, and the type was combined with photos of the actors that were taken using h ...

Warren Lehrer, who added color, textures, and even more chaotic typographic interplay to the Massin model. In recent years neo- ...

engraving from his father, a stone engraver, believed that pastiche “always extracts the essential character of a period, thus a ...

Face on a white background for about one-third of the cover image, with a unique illustration filling the rest of the space. For ...

Electric Circus Ivan Chermayeff In the mid- to late 1960 s, the East Village in Manhattan, especially St. Mark’s Place between T ...

Although not as visually elaborate as Moscoso’s posters, the Electric Circus’s kinetic typography nevertheless reverberated with ...

Nuclear Policy. The type on the cover is stacked with uppercase sans-serif letterforms, one word per line. The top word,Toward,i ...

Blues Project^251 Victor Moscoso Victor Moscoso’s psychedelic Blues Projectposter is as illegible today as it was in 1967 when i ...

The Blues Projectposter defined a Moscoso style. Other leading contemporary poster artists, including Wes Wilson, Rick Griffin, ...

Best of Jazz^253 Paula Scher With the Best of Jazzposter, Paula Scher (b. 1948 ) introduced young American designers to forgotte ...

woodtypes borrowed from old Victorian type catalogs. The Russian artists had located their constructions in the weightlessness o ...

people get the joke or understand the basis of it—I hope they do—that’s the fun for us [Scher and then-partner Terry Koppel], an ...

Basel Kunstkredit 1976/77 Wolfgang Weingart “By itself, typography is as boring as hell,” stated Wolfgang Weingart, the man who ...

In this pristine academic environment, the perpetually restless Weingart began to question: Why does type need to be flush left ...

is the ultimate challenge. He embraced it as both a partner and a friend, garnering techniques from his own investigations and e ...

Cranbrook^259 Katherine McCoy Accused of being a cloistered atmosphere polluted by its own freedoms, the graphic design program ...

part museum, and part design laboratory” become an experimental crucible for American typography during the 1970 s and 1980 s wi ...

As a result of working with Ed Fella, a self-taught commercial artist with a highly personalized graphic style, McCoy’s modernis ...

and phrases to reassemble themselves through new juxtapositions that jarred conventional meanings. It offended almost everyone, ...

become bywords of multimedia, the new graphic design frontier. McCoy saw graphic design as a pluralistic activity, one in which ...