Design Literacy: Understanding Graphic Design

“[I]mperfection was the essence of what Liberman was looking for—the breakthrough from fantasy and artifice into the here-and-no ...

Scope^85 Will Burtin Bacteriology is about as interesting to graphic designers as typography is to bacteriologists. But for grap ...

In this sense Burtin and Upjohn were the perfect match. His graphics for their advertisements, catalogs, and Scopewere rooted in ...

format; its type was elegant and the graphics were sprinkled with signposts that guided the viewer through a hierarchy of inform ...

Herald Tribune Peter Palazzo Good newspaper design was rare in 1963. Most dailies were composed by a makeup desk, not an art dir ...

The daily Herald Tribunewas revolutionary, but the rebirth of the Sunday paper was even more remarkable. The Trib’s Book Worldan ...

Life Lifemagazine was born during a period of sweeping social and political change, and quickly became the eyes and conscience o ...

The first complete, though unprinted, total dummy of what would become Lifewas produced in February 1936 ; it was designed to be ...

At Hollister’s urging Howard Richmond, Macy’s chief designer, became the first art director of Life. With Richmond on the layout ...

style of photography, which rejected artifice (i.e., photographers like Edward Weston or André Kertész were never to be found in ...

Esquire In revoking Esquire’s second-class mailing privileges the Postmaster General of the United States charged that the magaz ...

of high literature and a touch of salaciousness—had returned to the company after resolving a major disagreement with publisher ...

that Benton rushed into print. Milton Glaser recalls that “Benton was inventive and funny, and gave a very special stamp to the ...

Hayes and Lois together. “Half the sentence would be said by one, and then the other would interrupt and finish it,” recalled An ...

Seventeen Cipe Pineles The announcement for “An Evening with One of the Best,” a lecture series in the late 1980 s sponsored by ...

F. Agha, art director of Vanity Fairand Vogue, where, as a novice at publication design, she received an invaluable education fr ...

another by distinctly different stories. And I was forced to use different typography than I had been used to so as not to compe ...

Eros and Avant Garde^101 Herb Lubalin Few graphic designers embody the aesthetics of their times as totally as Herb Lubalin ( 19 ...

Lubalin had a tremendous impact on the practice of American and European graphic design for a generation. His hothouses were Ero ...

Push Pin Graphic^103 Seymour Chwast, Milton Glaser, Reynold Ruffins, Edward Sorel In 1953 when the first Push Pin Almanack was p ...