Design Literacy: Understanding Graphic Design

Colors Tibor Kalman Critics argue that Benetton’s highly visible, captionless double-truck ads and billboards featuring, among o ...

The primary reason for starting Colors, noted Kalman, was that Toscani was unhappy with the magazines in which he advertised; “H ...

tolerance and coexistence in the world. By avoiding sappy clichés and timeworn stereotypes, Kalman’s brief editorial set the sta ...

problem was, people do not always want to be influenced in such ways. Numerous Benetton store owners were reluctant to offer the ...

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Blackletter^151 “Lettering is an active and vitally needful civilizing factor and must from henceforth play a much greater part ...

Blackletter, as Paul Shaw and Peter Bain state in the introduction to their catalog for the exhibition Blackletter: Type and Nat ...

newspapers, for their mastheads) and as a fetish for those loyal to neo-Nazi ideologies. Since German federal law forbids any di ...

Bauhaus and the New Typography Walter Gropius, founder of the Staatliches Bauhaus— the state-funded school of arts and crafts—in ...

and internal dissent, this so-called spiritual stage of the Bauhaus lasted only until 1923 , replaced during its second phase ( ...

redundancy that was the byproduct of traditionalism. His doctrine of asymmetry literally stood type on its ear in an effort to g ...

Typography for Children^157 When Lewis Carroll painstakingly curled lines of hot metal type into the shape of a mouse’s tail in ...

As for design, in the nineteenth century a page of text was routinely set as a tightly leaded block, sometimes relieved by an in ...

photomontages, three-dimensional objects, and necklaces of typographic material were combined in an anarchic but decidedly trans ...

constructivist, dadaist, and futurist experimental typography. Picture books were usually composed of classical book types that ...

Peignot^161 A. M. Cassandre Once upon a time Paul Rand used three stylish lowercase letters on a poster promoting winter sports. ...

Hence, Peignot’s legacy is a virtual timeline of typography, technology, and modern graphic design. In the 1920 s the future of ...

Cooper Black^163 Oswald Cooper Every designer has used the typeface Cooper Black at least once in his or her professional life. ...