Design Literacy: Understanding Graphic Design

the Frank Holme School of Illustration. There he was inspired by his lettering teacher, Frederic W. Goudy, to pursue a broader p ...

were neither signed nor attributed to any artist. Benton immediately ordered the type redrawn and founded in metal, and called i ...

Cooper’s designs initiated trends, but he refused to take part in “the itch of the times.” Nor was he a fan of what in 1928 he c ...

American Typography of the 1960s^167 Typography, like the hemline, changes as fashion dictates. So, in the 1960 s, a growing tre ...

voice—a means of giving the written word character and nuance. This was made possible by the shift toward phototypesetting, whic ...

Hand Lettering^169 Joost Swarte Style is not a four-letter word, yet it does imply superficiality, conformity, and a foolish ens ...

become inextricably wed to his own hand. Letters that were used over half a century ago are revived not simply for the sake of p ...

always comes up with crazy ideas, and is proud of himself. That’s me, too.” The third part of the personality puzzle is Pierre V ...

Mrs Eaves Zuzana Licko For those who experienced firsthand the digital-type revolution that began in the mid- 1980 s, it was not ...

One of the pioneers of the new fontography is Zuzana Licko (b. 1961 ), who started designing typefaces in 1985 for use in Emigre ...

work.” Of course, the results were primitive and decidedly of the moment. Yet,atthe moment, few could predict whether or not Mac ...

decreased with the thirty-third issue (winter 1995 ) from a luxurious tabloid to a standard magazine format, and when the conten ...

may question it being a true revival. The fact that Mrs Eaves is not a slavish replica is one of the reasons why we chose an ori ...

Pussy Galore^177 Teal Triggs, Liz McQuiston, and Sian Cook During the late 1960 s, when the feminist movement was in full tilt, ...

Gender issues have not been ignored by the graphic design profession—which prior to the 1980 s was predominantly a men’s club an ...

Galore is a “conceptual typeface” designed to help explore the roots of misconceptions about women propagated through contempora ...

selection of “Hidden Heroines” who have made important contributions to art, design, and film. In addition, other elements are l ...

ACME Comics Lettering^181 Chris Ware Chris Ware is a scribe’s scribe and the producer of such contemporary illuminated manuscrip ...

that he actually knew that the earlier Old English version (long obsolete) had an iota more calligraphic flourish than the newer ...

to each other. I’m sure that if I’d taken a class about this stuff, I’d know much better why it all works the way it does, and I ...