Design Literacy: Understanding Graphic Design

Almanackwas a special publication in the early 1950 s, since most commercial artists who advertised their services to the trade ...

came in a variety of sizes and shapes, evolving into discrete books and booklets on a variety of subjects, usually six times per ...

Evergreen and Ramparts Ken Deardorf and Dugald Stermer Few American magazines can claim to be agents of change. Most, even the o ...

cance of Rampartsand Evergreento the history of design is not as form givers but as conduits for various graphic forms in the se ...

Hinckle was named editor and Bob Scheer, a budding young investigative journalist, was hired as foreign editor. The former, who ...

establishment for being a propagandist. Stermer also commissioned Norman Rockwell to paint a portrait of Bertrand Russell. As ar ...

content. One case involved the Nassau County district attorney’s injunction against a 1964 issue citing pornographic content. Ac ...

East Village Other^111 Robert Hughes once described the weekly pasteup night at the East Village Other(EVO) as “a dada experienc ...

select their decorative ruling tapes, benday and transfer-type sheets, and settle down to design pages. The East Village Otherpr ...

Rolling Stone^113 Fred Woodward When he was thirty years old Mick Jagger predicted that nothing could be more embarrassing than ...

is that its layouts are based on ideas—playful, historical, and unconventional—not knee-jerk responses to the latest computer fo ...

MAD Parodies^115 Parody is a form of derision that ridicules a work or its style by adapting and deliberately distorting its fea ...

of a history of MAD. The magazine was, however, never sued for its parodies of print ads, but it was sued for its song parodies ...

perception and inclination of the victim. Serious parody, no matter how biting, is more acceptable than that which is irresponsi ...

Zap Comix Back in 1968 , underground comix attacked the peremptory values of a conservative society that less than a decade earl ...

longevity; it is still published, once every two years. Before Zap, early underground comics appeared in such underground newspa ...

modernist notions of formal rightness by introducing vibrating color, illegible lettering, and vintage graphics to posters that ...

yours”) roots, Moscoso wanted to ensure equitable distribution of profits and copyright. “After having been burned so much in th ...

with electricity surrounding him, so to have the cord go into his ass doesn’t make as much sense as if it went into his umbilica ...

issues without incident. Predictably, the attention caused Zap’s reputation and sales to rise. As for the artists, “I never did ...