SEO: Search Engine Optimization Bible

Have you ever wondered why a company might be willing to pay millions of dollars for a domain name? The domain name business.com ...

the SEO strategy for your site, don’t get discouraged. You can make up for any domain-naming issues by implementing solid keywor ...

The other element you see on nearly every page is text-based links within the content of the page. Again, those links are usuall ...

FIGURE 3-5 A site map allows you to include links to all of your pages, two to three levels deep, that include keywords and anch ...

Understanding entry and exit pages Entry and exit pages are the first and last pages that a user sees of your web site. It’s imp ...

The bread-crumb trail not only helps users return to a previous page in the navigational path; it also makes it easier for a web ...

FIGURE 3-6 The navigational path can be shown on each web page in the path to help users understand where on the site they’re lo ...

The World Wide Web Consortium (W3C) has determined that the outside length of a page title should be no more than 64 characters. ...

The other problem you face is being delisted or ignored because a search engine sees your SEO efforts as keyword stuffing. It’s ...

If images are a must on a web site, then there should be a way to use those images to increase your web-site traffic or at least ...

Painful portals The use of portals — those web sites that are designed to funnel users to other web sites and content — as a sea ...

There are other advantages to creating web portals, as well. Having a portal allows you to have multiple home pages, which can g ...

That link back to your home page will probably look something like this: <a href=”index.html” TARGET = “_top”>Return to Ho ...

To overcome this, many web designers externalizeany JavaScript that’s included on the web site. Externalizing the JavaScript cre ...

sites is that they don’t technically exist until the user creates them. Because a web crawler can’t make the selections that “bu ...

that probably would be almost useless to users. In other words, it’s a slimy trick to gain search engine ranking while providing ...

 Duplicate web pages.It does no good whatever for a user to click through a search result only to find that your web pages have ...

you can follow the link back to that site to find out why. A site using stolen content is easy to find using this method. There ...

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K eywords. That’s a term you hear associated with search engine opti- mization all the time. In fact, it’s very rare that you he ...