SEO: Search Engine Optimization Bible

Using the correct keywords in your web-site content can mean the difference in whether you come back in search engine results as ...

specific the words are, the better the chance will be that your web site is targeted. Just remember that words such as “a,” “an, ...

Think of it (as in the preceding Tip) as a rule of thumb. Heuristics provides a working guideline by which a search term is rank ...

The Ever-Elusive Algorithm O ne element of search marketing that has many people scratching their head in confusion is the algor ...

Of course, most of these heuristics apply more specifically to web-site design and less specifically to keywords and SEO. Howeve ...

to reduce your ranking or even block you from the search results altogether. Over-optimization occurs when all the anchor text o ...

Going back to brand keywords for a moment, if you don’t use the keywords contained in your busi- ness name, business description ...

What’s the Right Keyword Density? Keyword density is hard to quantify. It’s a measurement of the number of times that your keywo ...

Select View Sourceand a separate window opens to display the source code from the web page you’re viewing, as shown in Figure 4 ...

FIGURE 4-4 The Firefox View menu is located in a different place and labeled differently than in Internet Explorer. FIGURE 4-5 A ...

Taking Advantage of Organic Keywords We’ve already covered brief information about organic keywords. As you may remember, organi ...

number of times on your site, it will discover very quickly that your site can’t support the number of times you’ve used that ke ...

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P ay-per-click (PPC) is one of those terms that you hear connected to keywords so often you might think they were the conjoined ...

As with any SEO strategy, there are limitations. Bidding for keywords can be fierce, with each com- petitor bidding higher and h ...

When you’re looking at different PPC programs, look for those that have strict guidelines about how sites appear in listings, ho ...

Determining visitor value So the first thing that you need to do when you begin considering PPC strategies is to determine how m ...

Popular keyword phrases can often run much more than $.12 per click. In fact, some of the most popular keywords can run as much ...

In keyword PPC, the keywords used can be any word or phrase that might apply to your site. However, remember that some of the mo ...

 link  image_link  product_type  upc  price  mpn (Manufacturer’s Part Number)  isbn  id Some product PPC programs will r ...