SEO: Search Engine Optimization Bible
This illustration is taken from the actual source code for a real web site. However, it’s difficult to see exactly how the title ...
FIGURE 6-3 In some search engine results, the text displayed below the title comes from the meta description tag. Despite the fa ...
Like the title tag, the meta description tag belongs inside the <Head> </Head>section of your web pages. Ordinarily, ...
FIGURE 6-4 Anchor text is the linked text on a web page and plays a large part in determining your search engine ranking. We’ll ...
the links on your site. If those links happen to be text-based links that use your keywords, and they lead to web sites that are ...
One more strategy for anchor text that you should consider is varying the anchor text. When you repeat the same anchor text over ...
blogs. Anchor text is well suited to blogs that change daily or weekly. This is fresh content (which is also a plus for improvin ...
That heading hierarchy reads like this: H1: (Page Topic) Losing Sleep Over Poor Sleep Habits? H2: (Main Topic) Your Mattress Cou ...
the CSS information needed to ensure that the design of the site — from text to layout — is consis- tent across all pages of the ...
formatting options for body text: Only use keywords where appropriate and avoid stuffing keywords into your site simply to impro ...
engine rankings. What’s more, alt tags should be used for every image on your site (even if they have no SEO value), because see ...
If you’re using alternative tags for graphic links, you can differentiate each one by using the web- site address that you’re li ...
Another problem that you may run into when creating alt tags is bulleted lists that contain decorative (graphic) bullets. One wa ...
have for sale. Rather than creating a long URL that has no meaning at all, you could create a URL for the page featuring the nec ...
75002c06.qxd:Layout 1 11/7/07 9:37 AM Page 114 ...
I t would seem that picking out the right keywords and then employing them in keyword advertisements would be an easy enough tas ...
It is by no means as expensive as more traditional methods of advertising have been. If you have a small advertising budget and ...
One last thing to consider before you begin writing your PPC ad text is what the immediate bene- fits of your product or service ...
Call visitors to action.Study after study has proven that using a call to action actually does work. Include a call to action ...
words, punctuation, keywords, and placement to hit the “sweet spot” in PPC advertising. And even once you do, you’ll likely find ...
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