SEO: Search Engine Optimization Bible

The first position is that PPC programs can hurt organic keyword programs. According to subscribers to this position, PPC progra ...

Throughout this book, you’ll like see the terms SEO and search marketing used inter- changeably. Very strictly speaking, search ...

could see how many times that keyword or phrase turned up. It was a tedious and ineffective method of keyword research. Today, k ...

FIGURE 5-2 Overture’s Keyword Selector Tool is a simple to use tool to help you find keywords related to your topic word. 83 Pay ...

FIGURE 5-3 Wordtracker shows not only related words, but also where those words rank in searches, and how much competition there ...

FIGURE 5-4 Trellian provides slightly different information about each keyword or phrase, and is a subscription service.  Googl ...

FIGURE 5-5 Google’s Keyword Tool offers no concrete numbers, just graphical representations for popularity and competition. 86 P ...

FIGURE 5-6 Google’s Keyword Tool also includes the ability to examine your site and make keyword suggestions for you. 87 Pay-per ...

In doing your keyword research, here are some basic guidelines you can follow to ensure that you’re conducting the most thorough ...

When creating your first keyword list, include all of the words that you can come up with. This part of selecting your keywords ...

to create issues for your site if you use them as keywords within the site or for PPC marketing purposes:  Vulgar words  Polit ...

An example of how stop words are ignored in a search query is the search term “the sunny beach.” As shown in Figure 5-7, when th ...

the cost per acquisition (CPA).So, for example, if it costs you $2 per click to reach a number one slot in search results and yo ...

expensive ones. If you can select some of these keywords that are more efficient for creating goal conversions, then you’ve inve ...

However, there are a few things that you can do to ensure that your final keyword list is the most effective and up-to-date list ...

fierce. You won’t gain a number one slot by eliminating broad terms, but you may find that your job in optimizing your site beco ...

Writing ad copy for search engine listings is not only about knowing the right formula for creating good ads. Following good cop ...

Understanding Keyword Placement Having the right keywords is far more than just ownership. Once you have them, you have to use t ...

alternative, is a specific type of attribute that refers specifically to the alternative text you may see in place of graphics. ...

FIGURE 6-1 The text within the title tag appears in the reverse title bar or the tab title of your web browser. The best way to ...