The Marketing Book 5th Edition

782 The Marketing Book This section examines briefly shopping centres, retail parks, superstores, hypermarkets, department store ...

Retailing 783 Retail parks are more utilitarian groupings of ‘retail sheds’ and are also termed ‘retail warehouse parks’. They o ...

784 The Marketing Book tended to withdraw from some product ranges in the face of specialist, lower-priced competi- tion. Accord ...

Retailing 785 While food discounters attracted most interest in the 1990s, attention has now shifted to discounting in non-food ...

Perceptions ofattributes ! ! ! ! ! Price Location Service Range Etc. Values represented ! ! ! ! ! Trustworthy Campaigning Advent ...

Spending power Shopping habits Culture Climate Existing competition General expectations and predispositions Lifestyles National ...

Convenient opening Choice and hours availability Product quality Money Time Effort Stress Risk Pleasant environment Good service ...

Loyalty schemes Service(s) Design Branding Advertising Location Price 1970s 1980s 1990s Retailing 789 identification of gaps doe ...

790 The Marketing Book forms: a review of these is provided by Mintel (1999). Some schemes have proved prohibitively expensive, ...

Retailing 791 Although no self-respecting retailer would set aside the checklist, or the need to experience the ‘look-feel’ of a ...

Reta iler S upp lier Traditionalretailer/supplier relationship B uy er Acco unt Manager Marketing Technologists Qualitycontrol S ...

Retailing 793 premium position. For fashion and other design-led retailers, the ability to co-ordinate aspects of product and st ...

Retail positioning Comparative dimension Comparisons with rival companies Price auditing Subjective comparisons Multi-segment pr ...

Retailing 795 Table 30.10 EDLP vs high–low pricing Everyday low pricing High–low pricing Reduced price wars Price discrimination ...

796 The Marketing Book Retailers have many ways of communicat- ing with their own regular customers, both in store and by mailin ...

Retailenvironment Design factors e.g.Layouts Signs Textures Displays Ambient factors e.g.Music Lighting Colours Scents Socialfac ...

798 The Marketing Book the changes to the Sunday Trading Act, most large stores in England and Wales now open for six hours on S ...

Ability to reinvest Investment in training Knowledgeable staff Improved profits Enthusiastic and able staff Lower costs of recru ...

800 The Marketing Book of the internationalization process, such as the EMD alliance, with a turnover across 13 coun- tries of o ...

Reduced flexibility: inability to ‘act local’ Drain domestic business: destroy shareholder value Ability to make acquisitions Re ...