The Marketing Book 5th Edition

722 The Marketing Book Hastings, G. B., MacFadyen, L. and Anderson, S. (2000) Whose behaviour is it anyway? The broader potentia ...

Social marketing 723 of a Multi-component Drug Prevention Pro- gramme for Adolescents. DPAS Paper 14, Home Office Drugs Preventi ...

724 The Marketing Book Reid, D. (1996) How effective is health educa- tion via mass communications?, Health Edu- cation Journal, ...

Social marketing 725 Walsh, D. C., Rudd, R. E., Moeykens, B. A. and Moloney, T. W. (1993) Social marketing for public health, He ...

CHAPTER 28 Green marketing KEN PEATTIE and MARTIN CHARTER Introduction The twentieth century was a time of unparal- leled growth ...

Green marketing 727 new social zeitgeist which reflects increasing concern about the socio-environmental impacts of business. In ...

728 The Marketing Book can appear somewhat paradoxical. Sustain- ability is the keystone of the green marketing philosophy, whic ...

Product Firm Customers Competitors Industry structure Economy Society Global socio-economic system Global physical environment I ...

730 The Marketing Book as composed of layers of issues and interactions. The most immediate issues for marketing managers are ty ...

Green marketing 731 Although issues of social concern vary over time and between countries, survey data reveal that concern abou ...

732 The Marketing Book upward ‘ratcheting’ of legislation. In the USA, the trend towards forcing the CEOs of polluters to make p ...

Green marketing 733 number of products such as ground coconut husks being launched to act as a peat substitute for gardeners. In ...

734 The Marketing Book environment, and that at least 5 per cent consistently search for ethical labelling, recycle, participate ...

Green marketing 735 additional cost burden and as an operational issue, which concerned a relatively small num- ber of ‘front-li ...

736 The Marketing Book aftermath of the Exxon-Valdezdisaster, which also left 41 per cent of Americans describing themselves as ...

Green marketing 737 results, and the results produced in one study have been repeatedly contradicted in another.’ Other segmenta ...

738 The Marketing Book to explain some of the inconsistencies in the research findings into green consumer behav- iour. The majo ...

Green marketing 739 hype, and to a loss of consumer confidence in their green message. Ben & Jerry’s ice-cream was an icon a ...

Downstream supplier performance Waste Socio-economicimpacts Pollution Packaging After-sales service Product for use and disposal ...

Green marketing 741 addresses an inherent human need for a viable environment, which may sometimes be at the expense of more exp ...