The Marketing Book 5th Edition

802 The Marketing Book Non-store retailing In that telephone and Internet ordering has largely replaced the posting of orders, t ...

DEVELOPMENT AND ADOPTION OF E-SHOPPING Technology Acceptance Home PCs Complexity of TVs HiFi, Games Remote payment Systems Upgra ...

804 The Marketing Book experiments and services having been with- drawn, or failing to meet expectations. The dotcom boom of the ...

Retailing 805 Ibrahim, M. F. and McGoldrick, P. J. (2002) Shopping Choices with Public Transport Options: An Agenda for the 21st ...

This Page Intentionally Left Blank ...

Index AAseeAutomobile Association Aaker, D. A., 186 Abell, D., 54 Abernathy, W., 9 Above and Below Group, 416 Above the line, 42 ...

808 Index Agent-based modelling, 81 Agfa Gevaert, 744 Agility, 501–2 Agree, 462 AHPseeAnalytic hierarchy process AIseeArtificial ...

Index 809 Best practice, 317, 416 Beta testing, 321, 327 Bettman, J., 375 Beveridge, W. I. B., 193 Bias, 173, 180, 192 Biemans, ...

810 Index C&A, 785 C2BseeCustomer-to-business interactions C2CseeCustomer-to-customer interactions CAseeCluster analysis; Co ...

Index 811 Communications: see alsoAdvertising; Messages cause-related marketing, 684–5 consumer behaviour, 120, 121, 136–7 corpo ...

812 Index Consumers –continued purchasing behaviour, 68, 119–20, 121, 123–4, 133–5, 136–8, 401 relationship marketing, 37–9 sale ...

Index 813 Customer-to-customer (C2C) interactions, 640 Customers: see alsoConsumers; Loyalty; Segmentation 3Cs marketing strateg ...

814 Index Decision-making: cognitive style, 125, 127–32, 133–8 consumer, 119–41 Dempster-Shafer theory, 230 financial evaluation ...

Index 815 Ducoffe, R., 415 Dugdale, J., 19 ‘Dumping’, 614, 624 Duncan, T., 411 Dunlop, 403 Durning, A. T., 739 Dussart, C., 10 D ...

816 Index Ethical issues: business ethics, 671 children, 253, 254 Co-operative Bank, 733 ethical investment, 730, 732 green mark ...

Index 817 Four Ps (product, price, place, promotion), 9–10, 287, 311, 419, 741 see alsoMarketing mix; Seven Ps abandonment of, 4 ...

818 Index Harker, M. J., 33 Harrell, G. A., 625 Harry Potter, 677 Hart, Susan, 314–41 Harvard Business School, 53 Harvey, P. D., ...

Index 819 price analyses, 344 systems, 493 Tesco Computers for Schools programme, 686, 687 Innovation, 5, 407, 488, 524, 672, 69 ...

820 Index Jacoby, J., 375 Jamjar, 657 Jap, S. D., 38 Japan, 5, 11, 448, 460, 613, 616, 623 Japanese companies, 36, 289, 436, 625 ...

Index 821 Lillien, G. L., 352 Lind, H., 451, 452 Line management, 110, 111–12, 547 Linear programming (LP), 232–3, 234 Linearity ...