Okonkwo Prelims
fashion influence of Italy was not to rise to its Renaissance-era glory until the mid-1940s, although the country maintained its ...
from the rest of the world in terms of its family business orientation, the major- ity of Italian brands have shown apt flexibil ...
contributed to the ascent of New York as a fashion city since the majority of the designers were based in New York. However, aft ...
to other parts of the world. She was also one of the most famous clients of Italian brand, Gucci. The adoration of her style by ...
These factors also contributed to the rise in status of American designers like Michael Kors and Marc Jacobs, and mass-market fa ...
45 the history of luxury fashion branding Table 2.1 Luxury fashion brands index Brand name* Year Founder Country 1 Guerlain 1828 ...
46 luxury fashion branding Table 2.1 continued Brand name* Year Founder Country 49 Yves Saint Laurent 1962 Yves Saint Laurent Fr ...
continued to grow in strength while others have faded from the luxury fash- ion scene. The countries marked against the brands a ...
modern luxury fashion. He has been hailed as the architect of luxury fashion branding and remains one of the most talented fashi ...
The early years Charles Worth was born in England, at Wake House, North Street, in the small market town of Bourne in south Linc ...
improve his level of knowledge. The National Gallery Trafalgar Square, which he visited often became his treasure of information ...
He eventually got his first real job in the textile trade in 1847, two years after arriving in Paris. It was at the prestigious ...
and also the influence this had on the rest of Europe and beyond. The consumer public were more influenced by the destructuring ...
Park. Worth’s dress designs were displayed and won a gold medal. This was an honour for Gagelin and the entire French delegation ...
immediately. She was also amazed that Worth required only one fitting to make the dress instead of the standard six fittings and ...
La Maison Worth (1871–1952) Charles Worth reopened his couture shop as ‘La Maison Worth’ in 1871, but since most of his prestigi ...
Modern business principles The story of Charles Worth hasn’t been recounted simply for entertain- ment, it is rather an importan ...
into its market space. Like the famous ship, Titanic, the couture house believed that it couldn’t sink. 2 After Charles Worth’s ...
It also identifies important chronological events that have shaped the luxury brands that we know today. These, together with co ...
Chapter 3 A passion for fashion: the luxury fashion consumer ‘Twenty years ago, youngsters wanted to look like their parents. No ...
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