Okonkwo Prelims
Although the fashion industry expanded in this era, the development of fash- ion style and sophistication remained static. For e ...
over Europe, although it was later banned in France. Other styles like shoul- der pads were also invented in this period. Howeve ...
Although the century began with a high influence of the exuberant tastes of the Italians and Spanish fashion evident from the ma ...
Pearls were heavily used by women all over the body to advertise their sophisticated tastes and status. The handbag also emerged ...
centres of discussions, were established and became hubs where intelligent people, opinion-seekers and the fashionable were foun ...
While the high influence of France in dictating fashion and lifestyle continued well into the next century, the political distur ...
design and construction of garments, he was also a marketing genius. He changed the way fashion was retailed by introducing mode ...
well as growing levels of literacy. Increased opportunities in different sectors, notably in New York, also contributed to Ameri ...
had continuous organ music and its clients included the first lady at the time, Mary Todd Lincoln. By the end of this decade, Am ...
Coty Inc. Elizabeth Arden opened a decade later in America in 1910. They both pioneered the modern make-up and cosmetics industr ...
of accessories designers like leather goods and luggage designer Louis Vuitton were in high demand by aristocrats in Europe and ...
in 1962 and his first boutique in 1966. Other notable designers that were influential in this decade are Emilio Pucci, Paco Raba ...
dictating mass fashion trends ensured that Paris retained its fashion leadership position. Another aspect of fashion affected by ...
of the world interpreted this look through the wide adoption of denim and jeans trousers. German designer Karl Lagerfeld also la ...
The nineties The 1990s was a decade of explosive global consumption of modern luxury fashion goods, spearheaded by the vast expe ...
information technology in inventory management and control and in tracking product stock and delivery. Technology also provided ...
strategies, which includes tactics for enhancing a brand’s image and replicat- ing a prestigious atmosphere online, however, inv ...
fashion and the democratization of luxury presented extensively in Chapter 7. They have also contributed significantly to the at ...
technology will become more extensively adopted by innovative brands, which will be extended beyond the Internet and e-retail to ...
important position for Italy in the world of fashion. However, unlike France, which views fashion as a form of art, Italy’s outl ...
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