How to Succeed in Commercial Photography : Insights From a Leading Consultant

efforts are key. What’s the difference between a sales effort and a marketing effort? Portfolio visits, in-person appointments, ...

Our industry has experienced its share of tough times but the tides will turn. They always do. Nothing stays the same. Now is th ...

CHAPTER 31 Affirmations: Your 31. Affirmations: Your New Marketing Tool Ihave long counseled my clients and readers to develop i ...

An affirmation takes your wish, a specific thought, and puts it into a tangible physical form. Many teachers and lead- ers have ...

PART6 / FAITH wish and write down a positive statement that speaks of your wish in the present tense. For example, if you wish f ...

what’s truly real, and they give me extra sustenance when I need it most. INSPIRATION Perhaps artist and guru Julia Cameron says ...

TEAMING UP WITH THE UNIVERSE Developing a healthy, successful business requires attention at many different levels. Sales and ma ...

CHAPTER 32 32. Walking Your Talk How many times have you told yourself that next week, tomorrow, or this afternoon will be the t ...

tiny, but over time, due to your consistent attention, you will experience attitude shifts and a newfound sense of energy and pu ...

where you are. If you find yourself getting uncomfortable during the review, use the feeling. Be present and tell yourself that ...

tasks. As each task is accomplished you move further toward meeting the objective. As you complete each objective you move close ...

Look for the consistencies in the descriptions. Write them down! List the tools you consistently used in the shots you chose. W ...

CHAPTER 33 33. Show Up On a national photographers’ listserv, a question was posed to a panel of experts. The question was, “How ...

CHAPTER33 / SHOWUP and few have the pecuniary knowledge that is necessary when seeking to develop a profitable entity. For some ...

PART6 / FAITH savings. Yet I was committed to starting a new business, one that did not exist anywhere, which meant that I had n ...

outmoded idea that you can’t love what you do and make money too? Was I afraid of success? Did I believe that people with money ...

PART6 / FAITH My clients never pay me enough money. Photography is no longer a profitable way to earn a living. People living ...

Base rate number of days for shootlicensing project rate Here’s how it works. Determine your base rate by looking at your ove ...

down, don’t. Go back to the beginning and check out the questions that relate to lack. If you recognize at least three of them a ...

CHAPTER 34 Fear When was the last time you showed a prospect your portfolio? How long has it been since you promised yourself th ...