Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

Boxes (sometimes called a “box-all”) or boldfaced sidebars are effective graphics used to emphasize special features or highlig ...

■Promotional brochures for unrelated events such as a speak- ers’ series or a special fundraiser ■Chapter and affiliate newslett ...

Targeting specific market segments, whether they are fami- lies, business executives, golfers, scientists, or schoolteach- ers; ...

Finally, if the budget allows, consideration could be given to hiring an advertising agency to develop advertising concepts and ...

ing association, which carries on its sleeve its vested interests in the success of the event. Internal Public Relations For a t ...

stakeholders when they understand what the event means to the organization and to the community they represent. For example, if ...

and members whose facilities and services are available to your attendees. These resources provide excellent ancillary informati ...

station may prefer mid-morning, in order to have reports or interviews ready for the afternoon and evening news. By the next day ...

For example, DeWayne S. Woodring, executive director and CEO of the Religious Conference Management Association, says that his o ...

of copied pages, depending on the scope of the exposition. The el- ements of a prospectus will vary from organization to organiz ...

booth location is critical. A booth at the hall entrance is much pre- ferred over a booth sandwiched in the middle of the aisle ...

years of participation, degree of participation, and sponsorship support. The organization’s most essential obligation is to put ...

■Having live music and entertainment at the hall entrance to attract crowds and build excitement. The marketer must be sensitive ...

■Target Selection.Identifying the markets most likely to buy ■Valuation.Matching the costs to perceived value ■Vehicles.Selectin ...

segmentation and research are of extreme importance. Continuous maintenance of lists is critical due to the mobile nature of the ...

Chapter Challenge 128 Chapter 5 Marketing Association Meetings, Conferences, Events, and Expositions 1.You have been asked to de ...

129 Marketing Corporate Meetings, Products, Services, and Events Selling the Company’s Objectives What We Have Here Is an Insurm ...

130 Chapter 6 Marketing Corporate Meetings, Products, Services, and Events Many in event marketing find themselves in a position ...

tions. Recognition programs may not occur if management deems that there is no one worthy of the award. Product introduction spe ...

learn, and solve problems with peers. But the association market- ing message is critical in driving home the theme that “help i ...